About.com Expands Advertising Team Naming Two Veteran Regional Vice Presidents

About.com (www.about.com) announced today it is expanding its advertising team, naming two veteran regional vice presidents to its national sales team. The appointments are effective immediately.

Cathy Boyle has joined About.com as vice president, sales, Eastern region, and Traci Vrana has been appointed vice president, sales, Central and West Coast.

"Both Cathy and Traci bring a wealth of sales experience to About.com and possess the right skills to lead our sales teams in these regions,” said Tracy Raiser, senior vice president, sales, About.com. "With our sales leadership team now fully in place, we are well-positioned to enhance About’s display advertising business.”

Ms. Boyle brings almost 20 years of professional advertising sales experience to About.com, with proven success in online, cross-platform and brand innovation sales. She joins About from AOL, where she was a senior sales director managing multi-million dollar revenue budgets and overseeing the creation and execution of award-winning campaigns for Fortune 500 companies. Previously, she held sales positions at various business units of the Walt Disney Company and CBS. A graduate of Boston College, Ms. Boyle earned a B.A. in speech communications.

Ms. Vrana had previously been a senior account director since joining About.com in December 2010. In that role, she was the automotive category lead and spearheaded the go-to-market strategy and sales efforts across the automotive category. Before joining About.com, Ms. Vrana held sales management positions at Internet Broadcasting and AOL, where she managed the relationship with General Motors. She attended Oakland University, where she earned a B.A. in business administration and an M.B.A. with a concentration in marketing and international business.

Ms. Boyle and Ms. Vrana will report to Frank Minishak, vice president, national sales. Their primary responsibilities will include overseeing, managing and providing strategic support to the sales and client services teams within their respective regions.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.

The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com