Adobe Systems Incorporated (Nasdaq:ADBE) today announced the
availability of Adobe® Flash®
Media Rights Management Server software, a new, scalable content
protection solution that helps safeguard video content created for Adobe
Flash technology against misuse. Aimed at broadcasters and media
companies who are looking to deliver and protect video that can be
viewed both online and offline, the new server integrates into existing
and emerging media delivery workflows, including Adobe®
Media Player and video applications that run on Adobe®
AIR™ software.
"Adobe Flash technology pioneered the delivery
of rich engaging Web video experiences and has enabled millions of users
to quickly and easily view high-quality content,”
said Jim Guerard, vice president of Dynamic Media at Adobe. "The
new capabilities in Flash Media Rights Management Server provide media
publishers with the option to help control and protect their unique
media assets and hopes to bring even more great content online and to
the desktop.”
Adobe Flash Media Rights Management Server integrates with Adobe AIR, a
revolutionary cross-operating system runtime that brings rich Internet
applications to the desktop, and Adobe Media Player, the first broad
consumer application from Adobe built to run on Adobe AIR. The Adobe
Media Player is a customizable desktop player that lets viewers select
when and where they watch downloaded or streamed media. Currently in
beta, the final release is scheduled to be available in spring 2008.
Adobe Flash Media Rights Management Server, coupled with Adobe AIR and
Adobe Media Player, more securely extends the reach of video content for
Adobe Flash Player to offline viewers.
"At Sony Pictures Entertainment, we are
looking for innovative new ways to distribute our movies and TV shows so
consumers can view them when and where they want,”
said Richard Berger, SVP of New Media & Technology for Sony Pictures
Entertainment. "Safeguarding digital media
assets from unauthorized usage is a key component of our online
strategy. We are pleased to see Adobe launch the Flash Media Rights
Management Server and look forward to exploring its ability to enable
new and secure distribution models with our partners.”
Whether a media publisher wants to limit access to a live Webcast or
enable on-demand viewing of advertising-supported, free or paid-for
programming, protecting media content is key to developing
next-generation television business models. Content owners can use Adobe
Flash Media Rights Management Server to encrypt FLV and F4V audio and
video files that are downloaded and played locally —
and sets policies for their access. Precise usage control allows service
providers to specify a range of parameters for user access and media
expiration, while dynamic rights management lets them change usage
rights even after a file has been distributed. In addition, the
protection capabilities in Adobe Media Player help ensure content is not
reused or remixed without consent from the media publisher.
Pricing and Availability
Adobe Flash Media Rights Management Server is now available for Windows®
Server 2003 and Red Hat® Linux at USD$40,000
per CPU. Users will be able to protect unlimited content as allowed by
server capacity. Content protection capabilities can be leveraged on the
client side in the recently released Adobe AIR runtime or in the
upcoming Adobe Media Player, which both run on Mac OS and Windows. A
Linux® version of Adobe AIR is planned. For
more information, please visit www.adobe.com/go/fmrms.1 About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information –
anytime, anywhere and through any medium. For more information, visit www.adobe.com.
1 Price does not include applicable sales tax,
or shipping and handling fees. Reseller prices may vary.
© 2008 Adobe Systems Incorporated. All rights
reserved. Adobe, the Adobe logo, Adobe AIR, and Flash are either
registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the
property of their respective owners. Mac OS is a trademark of Apple
Inc., registered in the United States and other countries. Windows is
either a registered trademark or a trademark of Microsoft Corporation in
the United States and/or other countries. Red Hat is a trademark or
registered trademark of Red Hat, Inc. in the United States and other
countries. Linux is the registered trademark of Linus Torvalds in the
U.S. and other countries.
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