Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video,
dynamic transactions and enterprise applications online, today announced
that it teamed with MLB.com, the official Web site of Major League
Baseball, to deliver live streaming video of regular season and
postseason games in 2009 over Akamai HD for iPhone within MLB.com's
award-winning application, At Bat 2009. Expanding on the long-term
relationship between Akamai and MLB.com, the ability to deliver games
over HTTP for live and on demand video content on the iPhone allowed
MLB.com to increase its reach to fans who want to watch baseball games
wherever they are.
"MLB.com improved the quality and reach of its real-time baseball game
experience to mobile users via MLB.TV on the iPhone," said Bob Hughes,
Executive Vice President of Global Sales, Services and Marketing at
Akamai. "We're excited to work with MLB.com on changing the way fans
experience the national pastime of baseball by offering live games over
Akamai's adaptive bit rate streaming technology. With Akamai HD for
iPhone, high quality video experiences are no longer limited to the TV
or computer."
Because the solution automatically switches between different bitrate
levels for live video, playback can begin immediately at a lower bitrate
then switch to higher bitrates as conditions allow and end users with 3G
connections experience rapid video start-up times and smooth playback.
Full DVR capabilities are also designed to enable a personalized and
interactive experience by allowing consumers to pause and rewind live
video.
Using Akamai HD for iPhone to deliver live and on-demand content,
MLB.com helped ensure fans had the same experience on the go as they did
watching the games on their computers by leveraging Akamai’s
highly-available and fault tolerant delivery infrastructure of tens of
thousands of HTTP servers. Akamai's solution takes advantage of native
streaming support, which is optimized to increase battery life, reduce
buffering, and provide a better video experience than possible with
other streaming approaches for delivering video to mobile devices.
MLB.com's live video within At Bat 2009 was encoded using Inlet
Technologies' Spinnaker™ live streaming appliances. MLB.com has been
using Spinnaker encoders to power all mobile and live web experiences
since 2008.
"MLB.com continues to provide the latest and greatest user experiences
for its fan base," said John Bishop, senior vice president of strategy
and business development at Inlet. "We are happy to work with MLB.com to
help leverage its existing Spinnaker infrastructure to help reach the
iPhone community."
Leveraging Akamai's HD EdgePlatform of HTTP servers, Akamai HD for
iPhone can support global audiences for major online events, and enables
WiFi- and 3G Mobile-based access to content on the iPhone. By delivering
content from servers that are closest to end users, Akamai HD for iPhone
avoids traditional Internet congestion and latency issues. This
translates into faster download times and the highest quality streams
each end-user connection will allow.
The Akamai Difference
Akamai® provides market-leading managed services for powering
video, dynamic transactions, and enterprise applications online. Having
pioneered the content delivery market one decade ago, Akamai's services
have been adopted by the world's most recognized brands across diverse
industries. The alternative to centralized Web infrastructure, Akamai's
global network of tens of thousands of distributed servers provides the
scale, reliability, insight and performance for businesses to succeed
online. Akamai has transformed the Internet into a more viable place to
inform, entertain, advertise, interact, and collaborate. To experience
The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and
prospects of Akamai's management that constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those indicated by these forward-looking statements as a
result of various important factors including, but not limited to, the
effects of any attempts to intentionally disrupt our services or network
by hackers or others, changes in iPhone, iTouch or other third-party
technologies referenced above or to Akamai's streaming technologies such
that they are no longer inter-operable, failure of customers to adopt,
or delays in their adoption of Akamai services discussed above, ,
unexpected termination of Akamai’s relationship with MLB.com, a failure
of Akamai's network infrastructure, and other factors that are discussed
in the Company's Annual Report on Form 10-K, quarterly reports on Form
10-Q, and other documents periodically filed with the SEC.