Relationship Management today announced that Akrikhin
has selected cloud-based Mobile Intelligence™, powered by OneKey™, as
its centralized Customer Relationship Management (CRM) platform for
their Primary commercial team.
Akrikhin enjoys a longstanding
leadership position in Russia’s pharmaceutical manufacturing sector and
continues to provide outstanding integrated pharmaceutical services
driven by their proven legacy of R&D innovation.
Revolutionary CRM Solution Strengthens Market Access Strategies
Through Deeper Stakeholder and Local Market Understanding
Russia’s pharmaceutical market continues to grow due to new government
financed programs, companies must leverage CRM solutions that deliver a
holistic view of multifaceted stakeholder channels to enhance targeting
and segmentation strategies. Further, formularies and government
reimbursement determines the scope of a company’s footprint in Russia.
And advancing market access relies heavily on driving effective sales
force interactions with key healthcare decision makers. Foresight and
market knowledge from third-party data insights combined with flexible
CRM tools enable companies to pursue promising growth opportunities and
rapidly react to dynamic market shifts.
Leveraging rich cloud-based technology, Mobile Intelligence empowers
Akrikhin with a 360-degree view of customer data in order to improve
understanding of customer activities, behavior, spheres of influence and
key affiliation networks. Every aspect of the solution’s comprehensive
data view is supported by the global OneKey HCP database – featuring
automatic updates and cleansing to keep data consistently fresh,
complete and unique to each HCP. Empowering Akrikhin with valuable
agility in the emerging market, the flexible system architecture affords
the quick modification of marketing strategies to account for markets
shifts, such as new formulary developments or changing stakeholder
attitudes throughout Russia.
"Akrikhin leverages Mobile Intelligence and OneKey to discover the
growth potential in the Russian market,” said Stefan Janssens, President
EMEA & APAC of Cegedim Relationship Management. "Mobile Intelligence’s
global flexibility and field user functionality perfectly compliment the
market knowledge derived from OneKey. Our end-to-end solution suite is
always ready to present to stakeholders worldwide.”
* Frost & Sullivan 2011 North American Competitive Strategy Innovation
Award in Mobile Sales Force Automation (SFA)
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company’s
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world’s
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Follow Cegedim Relationship Management on LinkedIn
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,200
people in more than 80 countries and generated revenue of €911
million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: