Annual Snowland Tradition at Great Wolf Lodge Invites Families Inside a Winter Wonderland

Where’s the only place in town that can guarantee real snow on cue three times a day? Inside the Great Wolf Lodge^®. That’s right – inside.

This December marks the fifth anniversary of Snowland, an annual holiday tradition at Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), North America’s largest family of indoor waterpark resorts. The month-long celebration welcomes families into the Lodge to celebrate in a unique, family-friendly way.

The winter wonderland experience starts as soon as guests enter Great Wolf Lodge through the Grand Lobby. Images of snowflakes, icebergs, twinkling lights, decorated trees and other festive decorations fill the space. And several times a day, holiday music plays to compliment the three times daily Snow Show – yes, that would be real snow falling from the snow-making machines hidden in the rafters, showering the children below.

"The holidays are always a special time here at Great Wolf Lodge,” said Melissa Wheeler, vice president of brand at Great Wolf Resorts. "We focus on the family all year long, but when families choose to spend their holidays with us, we try to make it as happy and memorable as possible.”

The holiday experience continues with a variety of themed activities throughout the Lodge:

• Holiday Story Time with Mascot Rowdy the Reindeer
• The Writing Depot, where children can write, decorate and mail letters directly to Santa
• Polar Wolf Walk, a wintery nature hike for kids to site penguins, polar bears and more
• North Pole University, complete with educational activities to earn a diploma and special gift
• Toy Creation Station, where children can create toys to keep or give to a friend
• Wrapping Depot for guests to have presents wrapped on-the-spot
• Special musical guest performances
• Holiday caroling
• Santa appearances
• Animated Great Clock Tower holiday performances

Events may vary by property location.

"This year marks our fifth celebration of Snowland, and every year it just keeps getting better,” said Wheeler. "To see the look on children’s faces as it snows in the Lobby or to watch a family sing holiday carols, it reminds all of us what this season is about – family, friends and spending time together.”

Snowland wraps up with the celebration of New Year’s Eve and the annual Snowball, a family-friendly event that includes music, dancing and special waterslide duck races (with prizes). Naturally, all stays include passes to the 84-degree indoor waterpark.

For additional information, please visit www.greatwolf.com or call 1.800.905.WOLF (9653) for specific dates, events and rates.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge^® and Blue Harbor Resort^™ brands. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte/Concord, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf^™, the company is the first and only national hotel chain to have all US properties Green Seal^™ Certified – Silver.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.