Ashworth Europe has signed an agreement with the PGA ofPortugal to become the national body's Official Apparel partner.Ashworth has long been associated with prestigious venues and eventsall over the world, however this is the first time that the companyhas entered into an agreement with a Country PGA in Europe.
As Official Apparel partner, Ashworth will become one of the mostprominent companies at this year's tournaments via on-courseadvertising, inclusion in all related TV coverage as well as havingcontinual brand presence in all PGA of Portugal media. Thisentitlement includes: logo and branding on all PGA of Portugalcorrespondence; advertorials and advertising in the leading Portuguesegolf publication A BOLA; and brand exposure on www.pgaportugal.com.
Grahame Jenkins, Managing Director at Ashworth Europe, isdelighted to support the PGA of Portugal with the first agreement ofthis kind. "By supporting the PGA Professionals we continue toreinforce the brand's strengths and authenticity, which greatlyinfluences our core consumer and influences the tourist market.Ashworth is very proud of our new association with the PGA of Portugaland through David we look to support all of their activities duringthe coming year."
As well as being a featured brand on www.pgaportugal.com, AshworthEurope will also develop and offer a specific range of branded PGA ofPortugal clothing, which will be available to all PGA members.
David Silva, President of the PGA of Portugal, was instrumental insecuring Ashworth's involvement and is confident that the brand willbenefit from this unique partnership. "By supporting our professionalgame, Ashworth has positioned itself at the heart of golf in Portugaland I am confident that Ashworth will very soon become recognised as'the' apparel brand in Portugal."
As part of this agreement, Ashworth has retained the right toextend the initial one year contract for a further period of 3 years,to 2009.
Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases the most popular items from the Ashworth line. AshworthWeather Systems(R) utilizes technology to create a balance betweenfashion and function in any climatic condition. Callaway Golf is atrademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker AvenueWest, Carlsbad, CA 92008 is an Official Licensee of Callaway GolfCompany.
To learn more, please visit www.ashworthinc.com.
This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingplans and strategies. Readers are cautioned not to place unduereliance on these forward-looking statements, which speak only as ofthe date hereof. These statements involve risks and uncertainties thatcould cause actual results to differ materially from those projected.These risks include the timely development and acceptance of newproducts, as well as strategic alliances, the impact of competitiveproducts and pricing, the success of the Callaway Golf apparel productline, the preliminary nature of bookings information, the ongoing riskof excess or obsolete inventory, potential inadequacy of bookedreserves, the timely completion and successful operation of the newdistribution facilities in Oceanside, CA and Basildon, England andother risks described in Ashworth, Inc.'s SEC reports, including thereport on Form 10-K for the year ended October 31, 2005 and Form10-Q's filed thereafter.