Ashworth, Inc. Announces Strong Sell-Throughs of New A.W.S. Collection; Successful Global Launch in U.S., Canada, Mexico, Europe and Asia

Ashworth, Inc. (NASDAQ:ASHW), a leading designer ofgolf-inspired lifestyle sportswear, today announced strong initialsell-throughs of the spring / summer 2006 AWS (Ashworth WeatherSystems) collection. The first spring delivery arrived in December andearly indicators point to a highly successful launch. "Ashworth'slaunch of the AWS collection in both men's and women's was one ofDoral Resort Shop's top sellers in both our golf shop and themerchandise pavilion for The Ford Championship. Our guests love thelight and rich performance fabrics, great colors and the excellentstyling that AWS offers," commented Nathan Stith, Golf Retail Managerat Doral Resort and Spa.

AWS is a unique 3-layer system that utilizes advanced technologyto create a balance between fashion and function in a variety ofclimatic conditions. Offered as a comprehensive collection for bothmen and women, AWS features a next-to-skin layer that removes moisturefrom the skin, a thermal layer to provide warmth and an outer layer toprotect the golfer from the elements. Jim Dougherty, Director of Salesfor Ashworth, commented, "Fall is traditionally the optimum season forthis type of offering but spring and summer can offer up additionalopportunities as well. The AWS line is designed to provide comfort inhot and humid conditions and keep the player dry during those summershowers. Spring's top selling styles include the raglan self collar'Tech Mesh' polo in the base layer and in the thermal layer our longsleeve 'Loop Back' half-zip is doing very well. In addition, the AWSheadwear line, produced exclusively by The Game, has quickly becomeone of our best selling headwear collections. We are very pleasedabout the feedback from our accounts, which indicate that the consumeris understanding and relating to our unique technology story and thetheory behind the AWS layering system."

For almost 20 years Ashworth has consistently placed a strongemphasis on comfort, performance, function and playability and AWS hassuccessfully brought the 3 attributes together in one completecollection. The Ashworth loyalists have always followed the tourclosely and the golf apparel brand has been very successful inwear-testing products on some of golf's top tour professionals.Ashworth named PGA Tour Professional, Stuart Appleby, as the officialplayer / spokesman for AWS in 2006. Ashworth was delighted to seeStuart win his 3rd consecutive Mercedes Championship this year wearingthe new AWS product throughout the entire week of play. "Theconditions in Hawaii can be very challenging and unpredictable. Withall of the many distractions and challenges during tournament play myclothing has to provide me with optimum performance; it cannot be adistraction. The new AWS products keep me cool and comfortable duringplay, allowing me to concentrate on my game," commented Stuart Applebyfollowing his most recent victory.

In Europe, the new performance line has had a particularly strongshowing according to Grahame Jenkins, Managing Director of theEuropean operations, "Europe has always been the true proving groundfor any serious performance line. With dramatic climatic changesoccurring during the course of any given week, one never really knowswhat weather will be encountered during a round of play. Our customershave been very pleased with the range of product and completeprotection from the elements that the AWS layering system offers,"commented Jenkins. Bob Millar of the Auchterlonies Golf Shop, known asthe oldest fully operational golf shop in the world located in St.Andrews, Scotland, had this to say about the performance of the newline at golf's most famous course, "I have always stocked Ashworth asmy main apparel brand and I am delighted with the new AWS look. Thiscollection brings into the shop a good selection of bright performanceproduct. In Scotland we need the 3-layer system as we often have all 4seasons in one day. Ashworth continues to design fresh and innovativeproduct. Each and every year, the demand for Ashworth from ourcustomers is very high."

Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases popular items from the Ashworth line. Ashworth WeatherSystems(R) utilizes technology to create a balance between fashion andfunction in a variety of climatic conditions. Callaway Golf is atrademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker AvenueWest, Carlsbad, CA 92008 is an Official Licensee of Callaway GolfCompany.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"),a leading designer, producer and distributor of headwear and apparelunder The Game(R) and Kudzu(R) brands. This strategic acquisitionprovides opportunity for additional growth in new three, qualitychannels of distribution for the Ashworth(R) and Callaway Golf apparelbrands as well as further growth from The Game(R) and Kudzu(R) brands'sales into the Company's three current distribution channels. TheGame(R) brand products are marketed primarily under licenses to over1,000 colleges and universities, as well as to the PGA TOUR, resorts,entertainment complexes and sporting goods dealers that serve the highschool and college markets. The Game(R) brand is one of the leadingheadwear brands in the College/Bookstore distribution channel. TheKudzu(R) brand products are sold into the NASCAR/racing markets andthrough outdoor sports distribution channels, including fishing andhunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingplans and strategies. Readers are cautioned not to place unduereliance on these forward-looking statements, which speak only as ofthe date hereof. The Company undertakes no responsibility to publiclyrelease the results of any revisions to these forward-lookingstatements that may arise from changing circumstances or unanticipatedevents. These statements involve risks and uncertainties that couldcause actual results to differ materially from those projected. Theserisks include the timely development and acceptance of new products,as well as strategic alliances, the integration of the Company'srecent acquisition, the impact of competitive products and pricing,the success of the Callaway Golf apparel product line, the preliminarynature of bookings information, the ongoing risk of excess or obsoleteinventory, the potential inadequacy of booked reserves, the timelycompletion and successful operation of the new distribution facilityin Oceanside, CA, and other risks described in Ashworth, Inc.'s SECreports, including the annual report on Form 10-K for the year endedOctober 31, 2003 and quarterly reports on Form 10-Q filed thereafter.