Atlanta to Host WrestleMania® XXVII

The Atlanta Sports Council, Georgia World Congress Center Authority and World Wrestling Entertainment® are proud to announce that the Georgia Dome will host WrestleMania XXVII on Sunday, April 3, 2011.

The announcement was made at a press conference today at the Georgia Dome. The Honorable Mayor Kasim Reed, Atlanta Sports Council President Gary Stokan, Commissioner, Georgia Department of Economic Development Ken Stewart and Atlanta Falcons President Rich McKay joined WWE Chairman and CEO Vince McMahon in making the announcement. WWE Superstars John Cena®, Batista®, Big Show®, Rey Mysterio®, Mark Henry™ and WWE Divas Kelly Kelly® and Eve™ were also on hand for the announcement.

"Atlanta has a long-standing reputation of hosting the highest level of sports and entertainment events and adding WrestleMania XXVII to the list is a major coup for our great city," said The Honorable Kasim Reed, Mayor of Atlanta. "We've built our reputation on over-delivering for such prestigious events like the Olympics, Super Bowls, NCAA Final Fours and All Star Games. WrestleMania will further showcase Atlanta as one of the leading sports and entertainment capitals of the world and will bring substantial economic impact to Atlanta and the state of Georgia."

"We are thrilled to bring the biggest sports entertainment event in the world for the first time to the city of Atlanta in 2011. The enthusiasm of the sellout crowd at last night’s Royal Rumble® was just a small sample of what to expect when WrestleMania XXVII takes over Atlanta,” said Vince McMahon, WWE Chairman and CEO. "We look forward to focusing the eyes of the world onto the great city of Atlanta and making history at the Georgia Dome.”

Visitors from around the world are expected to converge on Atlanta and participate in a week-long series of events that will culminate with the annual pop culture extravaganza, WrestleMania XXVII. Among the activities will be the 2011 WWE Hall of Fame Induction Ceremony, WrestleMania Axxess, WrestleMania Art auction and a Celebrity Pro-Am Golf Tournament. The pay-per-view event will be televised to more than 100 countries. Last year’s 25^th Anniversary of WrestleMania and the events surrounding it pumped nearly $50 million into the local Houston economy, as 72,744 fans converged on Reliant Stadium for the event.

The Georgia Dome is no stranger to hosting major sports events such as Super Bowl XXXIV and XXVIII, NCAA Men’s and Women’s Final Four, the SEC Football Championship and Chick-fil-A Bowl, along with major entertainment events such as U2, Rolling Stones and NSYNC.

About WWE

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com

About the Atlanta Sports Council

The Atlanta Sports Council promotes the value of sports growth in Atlanta and Georgia by acting as an authority on the economic impact, visibility and quality of life issues associated with sports. Its mission is to lead, organize and support sports development with the goal of building Atlanta’s reputation as the sports capital of the world. For more information visit www.AtlantaSportsCouncil.com.

About Georgia World Congress Center Authority

Located in the heart of downtown Atlanta, the Georgia World Congress Center Authority -- which includes the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park -- ranks among the top four largest convention destinations in the country as well as one of the best sports and entertainment campuses in the world.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.