Best Buy® Announces Exclusive Launch of Diddybeats™ High-Performance In-Ear Headphones from Monster and Beats™ by Dre™

Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., is helping music and fashion mogul Sean "Diddy” Combs unveil Diddybeats. Developed in partnership with Monster and Beats™ by Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, these revolutionary, in-ear headphones combine high-end audio, distinguished fashion and Monster ControlTalk™ helping consumers pair world-class audio and hands-free technology with their mobile phones and MP3 devices.

Best Buy will begin online presale of Diddybeats beginning January 29 at www.bestbuy.com/diddybeats. Diddybeats will be available in Best Buy and Best Buy Mobile standalone stores March 28. Customers can get more information on Diddybeats at www.diddybeats.com.

"I'm excited to launch Diddy Beats with Best Buy. Success has a lot to do with how things begin. Their expertise in electronics is second to none. I trust the product will be well handled and consumers will have a great Diddy Beats experience I look forward to great things with Diddy Beats and Best Buy," said Sean Diddy Combs.

Head Monster, Noel Lee noted: "It was truly inspiring to work with Diddy and Dr. Dre to fine-tune the incredible Diddybeats sound. Diddy’s passion for music and his love of great sound was a terrific guide for us and the results are truly astounding.”

"What Diddy has done with Sean John is incredible,” said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "His marketing genius combined with his sense of design and fashion is unparalleled in the music business. When you think of how rare it is for someone who comes from the entrepreneurial creative side of music to turn it into something as extraordinary as what Diddy has done with Sean John – the air is very thin. We felt it would be great to bring that sensibility to Beats by Dr. Dre headphones; the fact that he also happens to be a great record producer made the fit all the more perfect.”

Preceded by Monster’s collaboration with Dr. Dre and Iovine on Beats by Dr. Dre as well as Heartbeats by Lady Gaga, Diddybeats continue the vision of combining iconic style with unparalleled sound. The stylish headphones are ideal for a high-profile, on-the-go lifestyle, with Monster ControlTalk™ capabilities that allow consumers to listen to crisp audio through music playback and hands-free calling. The Sean John-inspired protective travel case and leather-wrapped aluminum housing give the headphones ultra sleek appeal, and the black flat cable design ensures the elimination of any tangles.

"We are proud that Best Buy Mobile has become the place to go to get the best and most desirable mobile technology. Bringing the Diddybeats to consumers builds on that momentum and we are extremely excited to offer the online presale,” said Scott Moore, VP of marketing for Best Buy Mobile. "These headphones are game changers and will be a tremendous addition to Best Buy Mobile’s already extensive line of smartphones, accessories and services.”

Best Buy Mobile was founded on a simple customer promise that serves to improve the shopping experience for customers every day of the year by delivering:

• A better choice of mobile devices and networks: Best Buy Mobile offers a tremendous assortment of phones, networks and all of the supporting products and services necessary for customers to truly enhance their mobiles lives.
• Impartial, informed advice: With a highly-trained, non-commissioned staff and new Web site (www.BestBuyMobile.com), Best Buy Mobile is committed to helping customers research and purchase the right mobile technology for their needs. Best Buy Mobile also offers Upgrade Checker, an in-store and online, that gives customers the ability to see when they are eligible for their next phone upgrade and register for a complimentary reminder call or email.
• Straightforward pricing: Best Buy Mobile offers only instant rebates on products. Customers pay what they see on the tag.
• Someone to be there for the life of your phone: Best Buy Mobile offers Walk Out Working, which is a free in-store smartphone setup by a Best Buy Mobile specialist who will sync personal email accounts, set up Bluetooth® headsets, transfer contacts and activate other services to allow the customer to leave the store with a fully functional new smartphone. And with Geek Squad Black Tie Protection, customers have a safety net should anything happen to their device.

To learn more about Best Buy Mobile or read the most up-to-date news, trends and information on mobile products, visit www.BestBuyMobile.com.

About Best Buy Mobile

Best Buy Mobile features one of the largest selections of carriers, handsets and accessories available anywhere, as well as a highly-trained staff to help customers make the most of their mobile phones. Best Buy Mobile locations feature more than 90 different handsets from nine carriers, and over 130 accessories. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends. Look for your mobile phone solution at Best Buy Mobile locations in every Best Buy store as well as in standalone stores nationwide.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, we donated a combined $33.4 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

About Monster

Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable^® brand to literally "make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod^® and iPhone^™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats^™ by Dr. Dre^™ headphone line, including the new Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro^™ In-Ear Speakers^™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power^® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.monstercable.com

Explore the world of Monster Power^® at www.monsterpower.com

About Beats Electronics LLC

Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster Cable to engineer "Beats by Dr. Dre,” the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For more information, please visit http://beatsbydre.com/

About Sean "Diddy” Combs

Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy” Combs was recently declared "One of the Most Influential Businessmen in the World” by Time Magazine and CNN. Combs, 40, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel, fragrance and restaurants.