Blue Coat Systems, Inc. (Nasdaq:BCSI), the technology leader in Application
Delivery Networking, today introduced the BlueTouch™ Professional
Services Partner (BTPSP) Program, an advanced service offering that
enables Blue Coat channel partners to increase their service attach
rates and margins by delivering professional and consulting services.
The BTPSP Program supplements the BlueTouch Support Partner Program by
providing additional tools, certification and training to assist
partners in developing
strategic, consultative relationships with
their customers.
The BTPSP Program is a two-level program that allows certified channel
partners to provide a variety of professional services, including
network design; installation and configuration of Blue Coat products;
testing and migration from staging to production-ready environments;
migration and upgrades; and management and monitoring. Additionally,
certified partners can participate as subcontractors to Blue Coat in
professional services engagements that it manages. The BTPSP Program is
part of the Blue Coat Channel Advantage Program and is available to all
Premium and Elite partners.
"As a certified BlueTouch Professional Services Partner, we have the
technical expertise and access to Blue Coat’s knowledge to help our
customers maximize the return on investment in their Application
Delivery Networking infrastructure,” said Andrew Lev, group senior vice
president marketing, alliances and channels at Integralis. "With this
program, we are complementing our trusted advisor services with a
valuable consultative approach that allows us to share our expertise and
ensure our customers’ networks are optimized to best serve their
business requirements.”
The BTPSP Program provides two levels of partner certifications:
BlueTouch Professional Services Partner and Master BlueTouch
Professional Services Partner. Additionally, the program offers
individual certifications in the key Application Delivery Networking
specializations of visibility, acceleration and security. Certified
BlueTouch Professional Services Consultants must be certified in the
acceleration specialization and at least one other. Certified BlueTouch
Professional Services ADN Architects must be certified in all three
specializations and have proven lab experience with Blue Coat products.
"With the new Professional Services Partner designation, Blue Coat has
created an offering that enables partners to increase service attach
rates and margins while building more strategic relationships with their
customers,” said Jim Harold, vice president of worldwide channel sales
at Blue Coat Systems. "Empowering our partners to sell and support Blue
Coat deployments is the cornerstone of the Channel Advantage Program. By
aligning our partner skills with customer requirements everyone wins.”
The Blue Coat Channel Advantage Program combines service offerings like
the BTPSP Program with rewards, evaluation and network assessment
programs, advanced training, lead generation campaigns, virtual
marketing services, market development funds and other benefits to
enable successful partner selling. By providing the right mix of tools
throughout the entire sales cycle, the Blue Coat Channel Advantage
Program helps its partners deliver better value to their customers.
About Blue Coat Systems
Blue Coat Systems is the technology leader in Application Delivery
Networking. Blue Coat offers an Application Delivery Network
Infrastructure that provides the visibility, acceleration and security
required to optimize and secure the flow of information to any user, on
any network, anywhere. This application intelligence enables enterprises
to tightly align network investments with business requirements, speed
decision making and secure business applications for long-term
competitive advantage. For additional information, please visit www.bluecoat.com.
FORWARD LOOKING STATEMENTS: The statements contained in this press
release that are not purely historical are forward-looking statements,
including statements regarding Blue Coat Systems’ expectations, beliefs,
intentions or strategies regarding the future, and including statements
regarding the capabilities and expected performance of Blue Coat
Systems’ products. All forward-looking statements included in this press
release are based upon information available to Blue Coat Systems as of
the date hereof, and Blue Coat Systems assumes no obligation to update
any such forward-looking statements. Forward-looking statements involve
risks and uncertainties, which could cause actual results to differ
materially from those projected. These and other risks relating to Blue
Coat Systems’ business are set forth in the Securities and Exchange
Commission reports filed by Blue Coat Systems, including but not limited
to the risks described in the most recent reports on Form 10-K and Form
10-Q, particularly under the heading "Risk Factors.”
Blue Coat, BlueTouch and the Blue Coat logo are registered trademarks or
trademarks of Blue Coat Systems, Inc. and/or its affiliates in the
United States and certain other countries. All other trademarks
mentioned in this document are the property of their respective owners.
