CBL Announces Unique Holiday Marketing Initiatives

CBL & Associates Properties, Inc. (NYSE: CBL) today announced that in preparation for the holiday selling season, and to better assist CBL's retail partners, a series of unique marketing initiatives are currently underway to inform and invite consumers to frequent CBL malls for their holiday shopping needs.

"Our goal is to provide a positive shopping experience complemented with value and price-conscious offerings," said Barb Faucette, vice president of mall marketing for CBL & Associates Properties, Inc.

New campaigns for 2008 include partnerships with Coca-Cola and other national organizations that enable the malls to bring fun, entertaining and rewarding programs to the shoppers. Additionally, CBL malls will be giving away five SmartCars through December 14.

Holiday shoppers across the United States are taking advantage of the more than one million coupon books currently in distribution from CBL Shopping Centers. Sponsored in part by Coca-Cola, the FREE Treat Yourself to Seasonal Savings coupon book is filled with special discounts and offers from local and national retailers. Coupon books offer consumers a variety of offers to choose from and, more importantly, potential savings anywhere from $250 to $1,000. This portfolio-wide marketing effort includes substantial discount offers from national retailers such as Ann Taylor LOFT, Bed, Bath & Beyond, The Buckle, Build-A-Bear Workshop, Cache', Champs Sports, Christopher & Banks, Express, Foot Locker, Finish Line, The Gap, Hallmark, Jos. A. Bank, Limited, New York & Company, Radio Shack, Select Comfort and more.

The Friday after Thanksgiving, CBL will announce the second winner in their Smart Fortwo Car Giveaway. From now until December 14, customers can go online to any of the CBL shopping center websites to download an entry form or pick up an entry form at the malls' Customer Service Center or mall office. Customers may drop off their entry form at any CBL mall or mail it directly to the shopping center management office. For more details and a complete list of rules and regulations, go to http://www.cblproperties.com/cbl.nsf/CBLMallsSmartCarGiveaway.pdf.

Gas prices have been a topic of conversation and concern all year. To help people complete their shopping needs and feel rewarded at the same time, CBL has introduced a unique gift card promotion that rewards shoppers with a FREE Gas Card worth $15, via mail-in rebate.

Another reason to shop CBL malls this holiday season is simply for the opportunity to Win a Trip for a Family of Four to Mexico. Shoppers may enter at Customer Service Centers at CBL malls across the country or on-line at respective mall websites.

CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 159 properties, including 87 regional malls/open-air centers. The properties are located in 27 states and total 84.7 million square feet including 2.2 million square feet of non-owned shopping centers managed for third parties. CBL currently has nine projects under construction totaling 3.0 million square feet including Settlers Ridge in Pittsburgh, PA; The Pavilion at Port Orange in Port Orange, FL; Hammock Landing in West Melbourne, FL; The Promenade in D’Iberville, MS; two lifestyle/associated centers, and three expansions/redevelopments. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas, TX, and St. Louis, MO. Additional information can be found at cblproperties.com.

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