CMA and AMA Award Winner TAYLOR SWIFT Expands Doll Line With Playsets, New Fashions and New Dolls Based on Chart Topping Hits

The Taylor Swift line of beautiful fashion and singing dolls continues to be as in demand as the singer/songwriter herself with new Taylor Swift dolls, fashions and playsets expanding their presence at retailers nationwide in Spring 2010. As the American Music Award and Country Music Association Award-winning, multi-platinum American music star continues her rise to stardom, fans of Taylor Swift will be able to collect and own an all new line-up of singing dolls, fashion dolls and accessories based on Swift’s most memorable outfits, and playsets that recreate the life of the young superstar.

Taylor Swift was recently honored with Artist of the Year at the American Music Awards and swept the Country Music Association Awards for Entertainer of the Year, Album of the Year, Female Vocalist of the Year, and Video of the Year (for "Love Story”). Created by top toymaker JAKKS Pacific, Inc. (Nasdaq: JAKK), the force behind the Hannah Montana, The Cheetah Girls, Britney Spears and Spice Girls doll lines, the Taylor Swift fashion doll line continues to embody the essence of Taylor Swift as a gifted musical artist and fashion icon.

The Taylor Swift Performance Collection Doll Assortment brings to life the magic of a Taylor Swift performance. Each of the dolls in the assortment sings a 30 second highlight of one of Swift’s hit songs, "Our Song,” "Teardrops on My Guitar,” "Picture to Burn,” "Love Story” and her recent chart-topper "You Belong With Me.” Beautifully dressed in an outfit replicating what Swift wears in the music video, each doll also comes with accessories, including a guitar and hair brush. Ages 6+ SRP $19.99

The Taylor Swift Fashion Collection Doll Assortment features some of Taylor’s most recognizable outfits from award shows, TV appearances and concerts. The assortment includes the "Sundress Medley Doll,” "Red Carpet Ready Doll,” "Pretty in Pink Doll” and the new "Camera Ready Doll.” All of the outfits are made to look just like an outfit worn by Taylor in real life! Ages 6+ SRP $14.99

The Taylor Swift Fashion Packs are outfits based on real looks worn by Taylor Swift, including shoes and accessories. The outfits include the "Blender Magazine Fashion,” "Dance in the Rain Fashion,” "Pink Sundress Fashion,” and "Yellow Sundress Fashion.” Dolls sold separately. Ages 6+ SRP $9.99

The Taylor Swift Fashion Wardrobe Set stores all of the Taylor Swift doll fashions and even comes with one complete outfit including boots, shoes, handbag and hangers. The beautiful storage case closes for on-the-go fun. Ages 6+ SRP $19.99

The Song Recording Studio is a fun way to act out the creative and glamorous life of Taylor Swift. It comes with a recording chair, microphone, head set, laptop, picture frame and rug for your Taylor Swift doll. SRP $4.99

The current line of Taylor Swift Performance and Fashion Dolls is available at Walmart stores now. Look for the all new Taylor Swift Singing and Fashion Dolls at Walmart and other mass toy and specialty stores nationwide in Spring 2010.

About Taylor Swift

Taylor Swift has had singles top both the Country and Pop radio charts, and sold more albums in 2008 than any other recording artist, in any genre of music. In 2009, she became the youngest artist in the 43-year history of the Country Music Association, and the seventh female act ever, to be awarded country music’s highest honor when she took home the CMA Award for Entertainer of the Year.

Taylor’s sophomore release, Fearless, was voted 2009’s Album of the Year by the Country Music Association and the Academy of Country Music, and reached double-platinum in just four weeks. Fearless was the year's biggest debut for any female artist, and the fourth highest debut of 2008, over all. Now quadruple-platinum, Fearless has spent more weeks in the #1 position atop Billboard’s Top 200 all-genre CD sales chart than any other album this decade. Taylor, whose career record sales now top 10 million, currently holds the Billboard all-genre records for the longest charting album of this century and for most Top 20 debuts in a calendar year, as well as the Billboard record for the largest overall airplay audience for a country-based act. Taylor headlined her first arena tour last year, the TAYLOR SWIFT FEARLESS 2009 TOUR. Every show on the tour sold out within minutes, including Madison Square Garden in one minute, and Los Angeles’ STAPLES center in just two minutes. The FEARLESS Tour will return for 42 shows in 2010.

Taylor became the youngest person, at the age of 17, to single-handedly write and sing a number-one country single entirely on her own, and Taylor is the first female solo artist in country music history to write or co-write every song on a platinum-selling debut CD. When Taylor was just 14, she signed a publishing deal with Sony/ATV Music, and in 2006 released her self-titled debut CD on Big Machine Records. Taylor Swift has surpassed quadruple-platinum status and spent more than 20 weeks in the #1 position atop Billboard's Country CD Sales Chart. Taylor is consistently ranked Country's #1 artist on MySpace, and was named Country Music's Hottest Female Artist by AOL Music and Best New Artist by the editors of iTunes. Taylor has close to 2 million followers of her Twitter account and has had more than 260 million music plays on her MySpace page.

In 2009 Taylor won CMA Awards for Video of the Year, Album of the Year, Female Vocalist of the Year, Entertainer of the Year and International Artist Achievement. The same year, Taylor was awarded the Academy of Country Music’s Crystal Milestone Award, given for Outstanding Achievement in Country Music. Taylor was the 2^nd artist in history to receive this prestigious award -- Garth Brooks received the award in 2007. She is also the first Country artist to win an MTV VMA Award, taking home the 2009 Moonman for Best Female Video. In 2009 Taylor won CMT Music Awards for Video of the Year and Female Video of the Year, awards she was also honored with in 2008. In addition, she won 2009 Teen Choice Awards for Choice Female Artist and Choice Music Album – Female Artist. Taylor was named 2008’s Favorite Female Country Artist at the American Music Awards, and Top New Female Vocalist by the Academy of Country Music. She was named Choice Breakout Artist at the 2008 Teen Choice Awards, and was honored as the 2008 Superstar of Tomorrow at the 10th Annual Young Hollywood Awards, making her the first musician to ever receive this prestigious award. She was named Songwriter / Artist of the Year by the Nashville Songwriters Association International in both 2009 and 2007, and she won the 2007 CMA Horizon Award, as well as receiving a Grammy nomination for Best New Artist.

Earlier this year, NBC dedicated an entire hour to the primetime special "Dateline: On Tour With Taylor Swift.” Taylor’s other television appearances include a guest-starring role on CSI: Crime Scene Investigation, and in 2009 she became only the twelfth person in 35 years to both host and perform on Saturday Night Live. Taylor’s numerous television guest appearances include The Oprah Winfrey Show, the Ellen DeGeneres Show, The Tonight Show with Jay Leno, the Late Show with David Letterman, the Today Show, and Good Morning America. Taylor makes her feature film debut in 2010, as part of the ensemble cast of the Garry Marshall film Valentine’s Day.

Taylor has been featured on the covers of Rolling Stone (twice), Billboard (twice), Glamour, InStyle, Allure, People StyleWatch, Blender, USA Weekend, Seventeen (twice), Redbook, Self, Us Weekly, CosmoGirl, Girl’s Life, Teen Vogue, Women’s Health, First, Your Prom, and Southwest Airlines Spirit magazine. She was featured in a Vanity Fair spotlight, was named one of People magazine's 100 Most Beautiful People of 2008 and 2009, was Cosmopolitan magazine’s Fun Fearless Female of December, 2008, was Allure’s Face of December, was named a Style Star of 2008 and 2009 by the editors of Seventeen, and was featured on Maxim’s 2008 & 2009 Hot 100 list.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets®, EyeClops®, Plug It In & Play TV Games™, Girl Gourmet®, Kids Only®, Tollytots® and Disguise. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, World Wrestling Entertainment®, Ultimate Fighting Championship®, Graco® and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2009 JAKKS Pacific, Inc. All Rights Reserved.

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