06.06.2012 13:16
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CSR Automotive, Location, Audio and Connectivity Innovations in Spotlight at Telematics Detroit 2012

At the Telematics Detroit 2012 conference and exhibition, CSR plc (LSE: CSR; NASDAQ: CSRE) is strengthening its leadership in the automotive industry with exciting product introductions and demonstrations of the latest CSR navigation and wireless connectivity platforms. CSR will highlight its commitment to the automotive market by introducing its first SiRFstarV™ device at the show – a quad-GNSS part offering significant location performance and other improvements – along with its most powerful and feature-rich auto-qualified standalone Wi-Fi® solution and a new RoadTunes™ ADK for developing safer in-vehicle hands-free control of smartphones.

CSR will also be showcasing the most complete product portfolio of location, audio and connectivity products for the automotive industry. Among the demonstrations scheduled for the Telematics Detroit show are exciting Wi-Fi, Bluetooth® and Bluetooth SMART wireless connectivity solutions, the latest location with SiRFstarV and rich audio-visual capabilities of the SiRFprimaII™ solutions in the CSR booth (Stand 44).

"Telematics Detroit is the ideal event for demonstrating our leadership in developing cutting edge navigation, and wireless connectivity technologies and solutions specifically geared to meet the demanding needs of the automotive industry,” said Charlie Lesko, General Manager of the Automotive Business Group at CSR. "Nothing could demonstrate our commitment to this market more than to have our very first SiRFstarV implementation optimised for the auto market and debut at this show, but this is just the latest addition to our growing portfolio of automotive products.”

Latest in Location and Automotive Navigation

Supporting GPS, GLONASS, Galileo and Compass systems, the new SiRFstarV device being introduced and demonstrated at the show has new features that allow it to break through the ambient electrical noise and radio interference commonly found in automotive environments to enable Tier One suppliers and OEMs to achieve continuous, highly accurate positioning and navigation capabilities for their next generation of in-dash navigation and telematics applications.

CSR will also be demonstrating many of its other automotive solutions, including a demonstration featuring the SiRFprimaII automotive infotainment platform running RealVNC connectivity software to present a mirror image of a smartphone display on a larger in-dash screen and provide safer control of the smartphone features.

Taking Wi-Fi Connectivity to the Next Level

CSR will demonstrate the capabilities of its CSR6030A11™ Wi-Fi chip to support multiple, concurrent AP/STA/WFD operations, which is designed enable exciting new in-vehicle applications by allowing simultaneous Wi-Fi client, Wi-Fi access point and Wi-Fi Direct connectivity among mobile devices and in-dash systems. New optimizations in the CSR6030A11 firmware and Synergy™ Wi-Fi host software deliver a 15 percent boost in Wi-Fi performance over earlier designs.

Connecting Smartphones to In-Car Infotainment

CSR will also demonstrate how its latest RoadTunes ADK can be used to provide tighter integration of smartphones into in-vehicle systems. Using the RoadTunes ADK, developers can create applications that can automatically detect, access and control virtually any smartphone and enable drivers to manage smartphone features using their vehicles in-dash touchscreen system or steering wheel switches. The RoadTunes ADK also includes a new version of CSR's leading echo and noise suppression solution, CVC™ v4.5.1, which adds support for wideband speech.

Bringing high-fidelity, wireless audio to the car, CSR will show how its aptX® technology delivers superior audio performance when streaming music from smartphones to in-dash music systems via CSR Bluetooth connectivity: for example, the recently launched HTC Car StereoClip incorporates aptX in the new CSR8670™ audio platform. CSR µEnergy® for Auto Bluetooth SMART solutions for connecting human interface devices and biometric sensors to in-dash systems will also be demonstrated.

Visit the CSR booth at Telematics Detroit 2012 (Stand 44) to see a demonstration of location, audio and connectivity products for the automotive industry powered by CSR.

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About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVCTM audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, YouTube or follow us on Twitter at twitter.com/CSR_plc

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's products and technology designed for the automotive market, and their performance characteristics in customer's products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ’will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR's products and technology designed for the automotive market, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR's products and technology designed for the automotive market or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi® and Wi-Fi Direct™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

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04.09.2012CSR sellDeutsche Bank AG
17.09.2008SiRF Technology sellUBS AG
11.09.2008SiRF Technology neues KurszielUBS AG
28.07.2008SiRF Technology neues KurszielUBS AG
12.06.2008SiRF Technology neues KurszielUBS AG
11.09.2008SiRF Technology neues KurszielUBS AG
28.07.2008SiRF Technology neues KurszielUBS AG
12.06.2008SiRF Technology neues KurszielUBS AG
06.02.2008SiRF Technology DowngradeJefferies & Company Inc.
06.02.2008SiRF Technology neues KurszielRBC Capital Markets
04.09.2012CSR sellDeutsche Bank AG
17.09.2008SiRF Technology sellUBS AG
26.03.2008SiRF Technology sellPiper Jaffray & Co.
28.03.2006Update SiRF Technology Holdings Inc.: UnderweightMorgan Stanley
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