2012 International CES
– CSR plc (LSE:CSR) (NASDAQ:CSRE)
today announced that Cambridge Audio, one of the world’s leading
manufacturers of high fidelity home cinema and digital music
enhancement, has licensed CSR’s aptX®
audio
codec for its BT100TM wireless audio receiver – an
accessory designed for use with Cambridge Audio’s new DacMagic TM
Plus Digital to Analogue Converter.
BT100 adds wireless connectivity for any Bluetooth®-enabled
device. By incorporating aptX
technology, Cambridge Audio can offer consumers audio quality
indistinguishable from wired with an extensive dynamic range, deep bass
and crystal-clear top end. The aptX
audio fits within the available bandwidth of wireless transmission
standards to offer an efficient solution for bandwidth restricted
connections.
"aptX
delivers substantially better quality over a wireless connection than
the standard SBC Bluetooth codec and, being a point-to-point design, no Wi-Fi®
network or complicated network key setup is required,” said Cambridge
Audio’s Director of Marketing Simon Hewitt. "aptX
allows us to deliver on our ‘Sound First’ customer promise while also
being able to offer the ultimate in user convenience.”
Although standard Bluetooth technology offers the ability to stream
stereo audio wirelessly from audio devices to headphones and speakers,
this bandwidth-constrained solution does not come close to the audio
quality consumers have come to expect from their electronic
entertainment systems. CSR aptX
audio coding technology solves this problem, breaking the bandwidth
barrier to deliver CD-quality stereo audio wirelessly over Bluetooth
connections for a variety of consumer electronics applications.
"Cambridge Audio has become synonymous with quality, with an extremely
loyal, enthusiastic fan base,” said Jonny McClintock, CSR's Director of aptX
Sales and Marketing. "This collaboration is another in a growing number
of premium audio companies and products to offer aptX technology
including products from Creative Labs, Motorola, Nokia, Samsung and
Sennheiser to name a few.”
BT100 uses CSR’s audio platform that supports Bluetooth connectivity and
sophisticated audio processing on a single chip. In addition to CSR aptX
technology, the CSR audio platform supports advanced audio decoding
(MP3, AAC, AAC+), speech recognition, text-to-speech, echo cancellation
and noise reduction. Its integrated Kalimba digital signal processor,
stereo CODEC, flash memory and array of physical interfaces make it
simpler to develop powerful, efficient multimedia products. CSR
Bluetooth devices and audio platforms are at the heart of many of
the world’s most popular consumer electronics products, and are
available in a number of highly integrated solutions featuring Bluetooth
4.0 and low energy support, wideband speech, aptX
high-fidelity audio, CVCTM
noise cancellation and other technologies for a variety of multimedia
applications.
Visit the CSR booth at CES 2012 (South Hall Upper #30337) to see a
demonstration of consumer products powered by CSR.
About CSR
CSR is a global provider of innovative silicon and software solutions
for the location-aware, media-rich, cloud-connected world. Our platforms
are optimised for the automotive navigation and infotainment,
digital cameras and imaging, connected home infotainment and wireless
audio markets. We provide solutions to complex problems in the
audio-visual, connectivity and location technology domains across a
broad range of markets, with a technology portfolio that includes GPS/GNSS
systems, Bluetooth®,
Wi-Fi®, FM, NFC, aptX® and CVCTM
audio
codecs, JPEG, MPEG, H.264 imaging, IPS printing, microcontrollers,
DSPs and broadband receivers. CSR's technology solutions and market
platforms enable its customers to deliver a superior user experience and
are adopted by leaders in the auto, computer, home and mobile markets.
More information can be found at www.csr.com.
Keep up to date with CSR on our blog,
or follow us on Twitter at twitter.com/CSR_plc.
About Cambridge Audio
Cambridge Audio has a rich history of developing innovative products
designed to harness every last drop of detail from your favourite music
and movies.
Every product bearing our name is created at our London research and
development centre by a team of incredibly passionate and committed
engineers with a vast array of live music and sound production
experience.
Whilst the way we enjoy home entertainment has changed dramatically over
the years, neither time nor new technology can ever dampen the emotional
power of a perfectly reproduced song or favourite movie soundtrack.
Fuelled by your passion for music and movies, Cambridge Audio products
are created by people who genuinely want to deliver the most captivating
entertainment experience for the very best value possible.
Testament to the trust and self belief we have in ourselves, we actively
encourage press reviews of all our products and if you look at any of
the leading home entertainment press, you’ll see that Cambridge Audio is
consistently recognised for its immense performance, innovation and
value.
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical
facts and constitute ‘forward looking statements’ within the meaning of
the United States Private Securities Litigation Reform Act of 1995 in
relation to CSR's aptX audio codec, and their performance
characteristics in customer's products, and other future events and
their potential effects on CSR. These forward-looking statements can be
identified by words such as ’will,’ ‘deliver,’ 'can offer', 'to
enhance,’ ‘to enable,’ and other similar expressions regarding the
performance characteristics of CSR's aptX audio codec and other
products, and their performance characteristics in consumer electronics
products, and their potential effects on CSR. Any future release of
CSR's aptX audio codec or consumer electronics products containing such
technology, related products or modifications to such products’
capability, functionality or features are subject to ongoing evaluation
by CSR and its customers, and may or may not be implemented and should
not be considered firm commitments by CSR or its customers and should
not be relied upon in making purchasing decisions. Such forward-looking
statements represent the current expectations and beliefs of management
of CSR, and are based upon numerous assumptions regarding CSR’s business
strategies and the environment in which CSR will operate and therefore
involve a number of known and unknown risks, contingencies,
uncertainties and other factors, many of which are beyond the control of
CSR, including, but not limited to, those detailed from time to time in
CSR’s periodic reports (whether under the caption Risk Factors or
Forward Looking Statements or elsewhere), which are available at the
SEC’s web site http://www.sec.gov.
Each forward looking statement speaks only as of the date hereof. CSR
does not undertake to release publicly any updates or revisions to any
forward looking statements contained herein, otherwise than required by
law.
Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth
SIG, Inc. and licensed to CSR.
Wi-Fi is a trademark of the Wi-Fi Alliance.
Other products, services and names used in this document may have been
trademarked by their respective owners.
