Relationship Management and Primeum
today announced that they have formed a joint venture to globally deploy
the Primeum incentive and compensation solution through the Cegedim
cloud infrastructure, with the resultant company named Primeum-Cegedim
SAS. Cegedim Relationship Management is the Life Sciences industry’s
leading global provider of Customer Relationship Management (CRM),
Regulatory Compliance, Data and Marketing solutions; and Primeum is a
leading provider of sales force incentive and compensation solutions.
Optimizing Sales Force Efficiency via Innovative Incentive Management
strategies for optimized commercial performance remains a key objective
as Life Sciences companies implement next generation commercial models.
By aligning business objectives with multi-faceted incentive management
solutions, companies can fast-track benefits of their renewed models by
motivating greater achievements from sales representatives.
Primeum’s offering, Incentive Manager, already in use in many
Pharmaceutical companies in Europe, spans the spectrum of variable pay,
from scheme design to implementation and effectiveness evaluation. It
features an innovative scientific-based approach and expert knowledge at
building employee motivation through sales-based incentives; and allows
users to leverage the incentive calculation models that deliver
real-time increases to sales force efficiency. By making Incentive
Manager available through Cegedim’s global cloud infrastructure,
Primeum-Cegedim SAS is enabling companies around the world to benefit
from this cost effective solution.
"Cegedim Relationship Management’s global infrastructure and expertise
enables us to expand our targets. We can now better connect with firms
around the world that aim to deploy a highly cost-effective and
motivational incentive management solution,” said Yvon Prévot, Chief
Executive Officer, Primeum-Cegedim SAS. "Combining groundbreaking CRM
solutions and fully comprehensive databases with expert incentive
strategies is an essential element for significantly enhancing sales
force performance now and in the future.”
Yvon Prévot, a founding partner of Primeum, was named Chief Executive
Officer of Primeum-Cegedim SAS upon creation of the joint venture.
"We are very proud to work with Primeum. The combination of our skills
will provide unique benefits to the Life Sciences industry” said Laurent
Labrune, Chief Executive Officer of Cegedim Relationship Management.
"Together, with our Pharmaceutical industry expertise, we will enable
new and durable efficiency progress for our clients, in mature and
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company’s
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world’s
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.
To learn more, please visit:
Follow Cegedim Relationship Management on LinkedIn
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,200
people in more than 80 countries and generated revenue of €911
million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.
Founded in 1994, Primeum is a leading provider of Incentive
Compensation solutions. Primeum has developed a unique expertise
in all compartments of variable pay including: Consulting
activities (diagnosis of existing scheme, design of new schemes
with proprietary calculation engine, and design to enhance the
usual calculation engines such as Avt/SvT, ranking and
commission); Target Allocation methodology using an innovative
mathematical approach; Management and communication tools built
around the Incentive Manager Suite; Outsourcing solutions using
Primeum tools to provide clients with a complete service, from
data gathering to payroll file generation, including data
validation, calculation check, validation workflow, output
generation and end-user communication.
To learn more, please visit: www.primeum.com.