Cegedim Relationship Management and Primeum Announce Joint Venture to Provide Cloud-Based Incentive and Compensation Solution

Cegedim Relationship Management and Primeum today announced that they have formed a joint venture to globally deploy the Primeum incentive and compensation solution through the Cegedim cloud infrastructure, with the resultant company named Primeum-Cegedim SAS. Cegedim Relationship Management is the Life Sciences industry’s leading global provider of Customer Relationship Management (CRM), Regulatory Compliance, Data and Marketing solutions; and Primeum is a leading provider of sales force incentive and compensation solutions.

Optimizing Sales Force Efficiency via Innovative Incentive Management
Driving strategies for optimized commercial performance remains a key objective as Life Sciences companies implement next generation commercial models. By aligning business objectives with multi-faceted incentive management solutions, companies can fast-track benefits of their renewed models by motivating greater achievements from sales representatives.

Primeum’s offering, Incentive Manager, already in use in many Pharmaceutical companies in Europe, spans the spectrum of variable pay, from scheme design to implementation and effectiveness evaluation. It features an innovative scientific-based approach and expert knowledge at building employee motivation through sales-based incentives; and allows users to leverage the incentive calculation models that deliver real-time increases to sales force efficiency. By making Incentive Manager available through Cegedim’s global cloud infrastructure, Primeum-Cegedim SAS is enabling companies around the world to benefit from this cost effective solution.

"Cegedim Relationship Management’s global infrastructure and expertise enables us to expand our targets. We can now better connect with firms around the world that aim to deploy a highly cost-effective and motivational incentive management solution,” said Yvon Prévot, Chief Executive Officer, Primeum-Cegedim SAS. "Combining groundbreaking CRM solutions and fully comprehensive databases with expert incentive strategies is an essential element for significantly enhancing sales force performance now and in the future.”

Yvon Prévot, a founding partner of Primeum, was named Chief Executive Officer of Primeum-Cegedim SAS upon creation of the joint venture.

"We are very proud to work with Primeum. The combination of our skills will provide unique benefits to the Life Sciences industry” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Together, with our Pharmaceutical industry expertise, we will enable new and durable efficiency progress for our clients, in mature and emerging markets”.