Celebrate the Season of Love by Sharing Your Love Story with The Cheesecake Factory

Valentine’s Day is on its way and love is definitely in the air. The Cheesecake Factory has been the setting for many a love story - from first dates and marriage proposals to anniversary celebrations and family gatherings. To celebrate the season of love The Cheesecake Factory is encouraging guests to share their own personal love stories in the "Share Your Love Story” Contest.

To enter The Cheesecake Factory’s "Share Your Love Story” Contest guests are invited to log on to www.TheCheesecakeFactory.com/lovestory to upload a photo coupled with a personal story about the great loves of their lives – whether it be a spouse, a first love, a best friend or even a cherished family member – along with the reason they should be chosen as the contest winner. All entries will post to The Cheesecake Factory’s Love Story Gallery and participants will be instantly entered for the chance to win a seven-day, six-night trip for two to Hawaii. The contest kicks off on February 2, and runs through February 28.

The person who shares the most heartfelt love story that best embodies the "spirit of love” will be selected the winner of The Cheesecake Factory’s "Share Your Love Story” Contest. This lucky winner and a guest will enjoy airfare, six nights at the Hilton Hawaiian Village^® Beach Resort & Spa, plus $1,000 in spending money. The pair will also enjoy a VIP dinner just steps from the ocean at The Cheesecake Factory Honolulu. Additional rules, judging criteria and restrictions apply. See complete rules and additional details online. Not valid in New Mexico and where prohibited.

"The Cheesecake Factory is honored to have been a part of countless first dates, marriage proposals and cherished family traditions since our very first restaurant opened in Beverly Hills in 1978,” says Founder David Overton. "We’re flattered that so many people have chosen to share lifetime memories with us, and we look forward to reading our guests’ heartfelt love stories.”

In the spirit of sharing, guests who post their stories on The Cheesecake Factory’s Love Story website have the ability to share their stories with friends and family through email, Facebook and Twitter, and can encourage loved ones to return the love by uploading photos and personal stories of their own.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com.

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About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 160 full-service, casual dining restaurants throughout the U.S., including 146 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.thecheesecakefactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6163647&lang=en.