Chipotle Mexican Grill, Inc. (NYSE: CMG) (NYSE: CMG.B), the US-based
chain of burrito restaurants known for serving "Food with Integrity,”
has secured its first London location and is finalizing design and
building plans. The restaurant, located at 114-116 Charing Cross Road,
will be Chipotle’s first location in Europe and is slated to open in
April of 2010.
"We are very encouraged by the prospects for Chipotle in the UK,” said
Steve Ells, founder, chairman and co-chief executive officer of
Chipotle. "London has become an important food city over the years,
especially because of the awareness of and desire for things like
locally sourced, seasonal, and artisanal ingredients. These are all core
values of Chipotle and we have been instrumental in bringing this kind
of thinking to fast food in the U.S. We call it ‘Food with Integrity’
and it is how we are changing the way people think about fast food. We
believe Londoners will appreciate our efforts to serve food that is
raised right and in a way that is so accessible.”
In the U.S., Chipotle is the only restaurant chain that is committed to
serving food made with ingredients from sustainable sources, including
meat from animals that are humanely raised, never given antibiotics or
added hormones, and fed a pure vegetarian diet, local and organic
produce, and milk from cows that are not treated with synthetic hormones.
All of Chipotle’s 900-plus restaurants offer a limited menu consisting
of burritos, burrito bowls (a burrito without the tortilla), tacos and
salads. Because customers choose exactly what goes into their individual
order, however, there are more than 60,000 possible combinations,
allowing Chipotle to meet virtually any set of dietary restrictions or
preferences.
The majority of Chipotle’s growth through 2010 will be in the United
States, though the company continues to look for additional sites in
London. Beyond its interest in the UK, Chipotle has also started to look
for locations in Paris and Munich, but has not identified specific sites
or released timelines for expansion into these markets.
"In many ways, the food culture in Europe matches our priorities much
more closely than in the U.S.,” said Ells. "I think we’ll be able to
source beautiful ingredients from local and sustainable sources from the
time we open in the UK, and establish sustainable supply chains
elsewhere as we look at other European markets.”
The landlord for Chipotle’s first London restaurant is London-based
Estates & Agency Holdings Limited. The company is working with local
brokerage firms in London, Paris and Munich to help identify potential
locations as it looks for additional sites.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food with Integrity, Chipotle is seeking better food not only from using
fresh ingredients, but ingredients that are sustainably grown and
naturally raised with respect for the animals, the land, and the farmers
who produce the food. Chipotle opened its first restaurant in 1993 and
currently operates more than 900 restaurants. For more information,
visit Chipotle.com.
Forward-Looking Statements
Statements in this press release regarding the possibility and timing of
opening Chipotle restaurant locations in international markets, and
sourcing ingredients for any such restaurants, are forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. The forward-looking statements are based on information available
to us as of the date of this press release and we assume no obligation
to update these forward-looking statements. These statements are subject
to risks and uncertainties that could cause actual results to differ
materially from those described in the statements. These risks and
uncertainties include, but are not limited to, risks of delays in
restaurant construction, the potential inability to locate and secure
suitable restaurant sites or suppliers in one or more markets, the
availability of a sufficient number of qualified employees to staff our
international expansion, differing consumer preferences or general
economic conditions in new markets, and other risk factors described
from time to time in our SEC reports, including our most recent annual
report on Form 10-K and subsequent quarterly reports on Form 10-Q all of
which are available on the Investor Relations page of our Web site at
chipotle.com.