In a presentation made at a Senate briefing in support of the
Preservation of Antibiotics for Medical Treatment Act (PAMTA), Chipotle
Mexican Grill (NYSE: CMG) founder, chairman and co-CEO Steve Ells argued
that restaurant companies can be successful while eschewing harsh
agricultural practices, including the sub-therapeutic use of antibiotics
in livestock farming.
Ells presentation drew on his own experiences and Chipotle’s food supply
practices that have the company looking for more sustainable sources for
all of the ingredients it uses. Ells calls this philosophy "Food with
Integrity” and it is how Chipotle is changing the way people think about
and eat fast food. Chipotle began this quest more than 10 years ago
after Ells decided to start serving naturally raised pork (from pigs
raised on open pasture or in deeply bedded barns, without the use of
antibiotics or added hormones) in all Chipotle restaurants.
"After making that initial decision, I had an epiphany,” Ells said in
his remarks. "If you want to serve the best tasting food you can, it’s
important to understand how animals are raised and how vegetables are
grown, as these variables impact the taste of the food.”
Since then, Chipotle has made considerable progress sourcing ingredients
from more sustainable sources. Today, it serves more naturally raised
meat than any other restaurant company, including all of its pork, all
of its chicken and more than 60 percent of its beef. It is also the only
national restaurant company with significant commitments to local and
organic produce, and was the first national restaurant company to serve
dairy (cheese and sour cream) made with milk from cows that are not
treated with the synthetic hormone rBGH.
"While it costs more to serve food made from these better ingredients,
we made the decision early on that we would fight hard to find
efficiencies in other areas of our business, so we could afford to buy
food made from sustainable sources, without charging premium prices to
our customers,” said Ells.
Incurring higher food costs has not hurt Chipotle’s success. In fact,
the Wall Street Journal observed that Chipotle "has arguable
become the most successful fast-food chain in recent years by rejecting
almost every major technique on which the industry was built.”
"Passage of the Preservation of Antibiotics for Medical Treatment Act
will expedite the transition to a better meat supply, and hopefully,
serve as a catalyst for other companies to review their food supply
practices just as we have chosen to do on our own,” said Ells. "Perhaps
then, other companies will find out what we have found: That you can
work to make a better food chain, and still run a successful business.”
PAMTA was introduced in March 2009 and proposes to amend the Federal
Food, Drug and Cosmetic Act to preserve the effectiveness of medically
important antibiotics used in the treatment of human and animal diseases
by banning sub-therapeutic use of antibiotics in farm animals.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food with Integrity, Chipotle is seeking better food not only from using
fresh ingredients, but ingredients that are sustainably grown and
naturally raised with respect for the animals, the land, and the farmers
who produce the food. Chipotle opened its first restaurant in 1993 and
currently operates nearly 1,000 restaurants. For more information, visit
Chipotle.com.
