Adobe Systems Incorporated (Nasdaq:ADBE) and Chunghwa®
Telecom (TSE:2412) (NYSE:CHT) today announced that Chunghwa Telecom has
launched its new Channel Me service, powered by Adobe®
Flash® Cast™
software, to deliver engaging multimedia information and entertainment
services. Subscribers will receive personalized and automatically
updated information virtually anytime and anywhere via their mobile
device. As the largest mobile operator in Taiwan, Chunghwa Telecom joins
pioneering operators such as Verizon Wireless and NTT DoCoMo, who
license Adobe Flash Cast to differentiate their brands in the mobile
marketplace and generate new revenue streams by migrating customers to
enhanced data service plans.
Adobe Flash Cast enables mobile operators and other service providers to
deliver personalized intuitive data services through branded mobile
channels created using Adobe Flash®
technology. Starting immediately, Channel Me subscribers will have
access to five standard channels, including News, Weather and
Horoscopes, Entertainment and Sports, Food, and Life. By the end of Q3
2008, a set of premium channels with content from leading media brands
(including movie ticketing and music) is expected to be available. With
an intuitive user interface and automatically updated content, the
immersive multimedia experience will enable Chunghwa Telecom to set a
new standard for mobile data services in Taiwan.
"As the largest operator in Taiwan, Chunghwa
Telecom is the thought leader for delivering next generation wireless
services to our customers,” said Shyue-Ching
Lu, president, Chunghwa Telecom. "Adobe Flash
technology is key to Chungwha’s strategy to
lead the industry with innovative services and to unite the mobile
ecosystem in Taiwan around our network, so we can meet the growing
demand for our applications to scale across multiple screens.” "Chunghwa Telecom will be the first operator
in Taiwan to provide services based on Flash Cast technology,”
said Gary Kovacs, general manager and vice president, Mobile and Devices
at Adobe. "We continue to see growth in
personalized data services around the world, and are excited to work
with operators like Chunghwa Telecom to help them scale their mobile
service offering and bring rich and unique mobile experiences to their
subscribers.”
Adobe mobile solutions enable service providers, device OEMs, and
content providers to deliver more engaging mobile experiences across
devices and operating systems by leveraging the Flash ecosystem, which
includes the Adobe Flash authoring tool, Adobe Flash Lite™
software and an established community of more than one million designers
and developers. Flash Cast is already a great success in Japan. Today,
more than 15 million customers subscribe to NTT DoCoMo’s
data services, which offer more than 80 channels since its launch three
years ago.
Pricing and Availability
Channel Me is available immediately via a simplified subscription fee
and initially supported by more than twenty mobile devices from Nokia,
Samsung, and HTC, including the newly announced HTC Touch Diamond. The
basic channel service is expected to be available for NT$40 (US$1.30)
per month. Premium channels will be offered for NT$20-100 (US$0.65 –
$3.23). The monthly fee provides unlimited usage of Channel Me data
services. There are no additional data traffic fees for using the
service. For more information, please visit http://channelme.emome.net.
About Chunghwa Telecom
Chunghwa Telecom is the leading telecom service provider in Taiwan.
Chunghwa Telecom provides fixed line, mobile and Internet and data
services to residential and business customers in Taiwan. For more
information, visit www.cht.com.tw.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information –
anytime, anywhere and through any medium. For more information, visit www.adobe.com.
© 2008 Adobe Systems Incorporated. All rights
reserved. Adobe, the Adobe logo, Flash, Flash Lite and Flash Cast are
either registered trademarks or trademarks of Adobe Systems Incorporated
in the United States and/or other countries. All other trademarks are
the property of their respective owners.
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