Clear Channel Outdoor’s Spectacolor Division, the U.S. market leader in
spectacular sign displays, today unveiled a comprehensive sponsorship
package for its Times Square Sign©.
The Times Square Sign will be an instant icon in the vein of the welcome
signs for Hollywood and Las Vegas. Located at 47th Street, in
the heart of Times Square, the sign will be visible for an unparalleled
10 blocks to both the north and south along Broadway. The reach: some
560,000 consumers each day.
"We’ve created a package that builds on the ultimate in brand presence
with the ultimate in brand relevance, and we’ve put it in the most
visible spot within the world’s greatest destination,” said Harry
Coghlan, president of Clear Channel Spectacolor. "By engaging consumers
in a full brand experience, this package delivers a brand in an
immersive, experiential way, all anchored by the history-making Times
Square Sign.”
Following its conversion to an LED display, the sign will be able to
display full motion video across its massive 150’ H x 12’ W surface.
Brand images will be able to surround and interact with dynamic ‘TIMES
SQUARE’ lettering, and the sign will be crowned by a 16’ digital circle.
Driving unparalleled engagement for sponsors is a comprehensive
marketing package that includes exclusive use of a static billboard
adjacent to the sign. Other key elements include:
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Sponsor logo and messaging within 16’ digital circle capping the sign;
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Fully-customizable ‘TIMES SQUARE’ letters and background for thematic
tie-ins; and
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VIP seating at Times Square’s most anticipated events including
Broadway on Broadway, Thanksgiving Day Parade and New Year’s Eve.
About Clear Channel Spectacolor
Clear Channel Spectacolor is a joint venture between Spectacolor
Communications Inc. and Clear Channel Outdoor, a wholly owned subsidiary
of Clear
Channel Communications Inc., headquartered in San Antonio, Texas.
Clear Channel is a global leader in the media industry with radio and
television stations, outdoor displays and entertainment venues in 66
countries around the world.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO)
is the world’s largest outdoor advertising company with close to one
million displays in over 50 countries across 5 continents. In the United
States, the company operates just under 200,000 advertising displays and
has a presence in 49 of the top 50 Designated Market Areas. It also
operates airport, rail, taxi and mall advertising businesses worldwide.
Its Spectacolor (U.S.) and DEFI (international) divisions are the global
market leaders in spectacular sign displays, including in New York’s
Times Square. Clear Channel Adshel is the company's international street
furniture division, which operates over 3,500 municipal advertising
contracts worldwide. Clear Channel Outdoor also operates digital
displays and networks in most of its divisions. More information may be
found by visiting www.clearchanneloutdoor.com.