At this week’s Futurecom 2009 in Brazil, Comverse will unveil its
recently upgraded Comverse®
ONE™ Billing & Active Customer Management offering, which
strengthens the ties between telecom carriers and their subscribers.
The new offering directly addresses recent findings from industry
research firm Forrester Consulting. The research, commissioned by
Comverse, uncovered that operators’ current customer management/customer
relationship management (CRM) capabilities are not enabling them to meet
their key business goals.
The capability gaps span multiple systems and functions: customer
management, business and operational support systems (BSS/OSS) and sales
and marketing. Even though these areas have interdependencies, they have
"grown up” separately, and even with integration, discrete applications
speak different languages, according to the study. (The study,
"Delivering the Next-Generation Subscriber Experience,” is available online.)
To bridge the capability gaps, it is essential to extend a convergent
BSS approach upstream to encompass sales and marketing. In July,
Comverse announced a strategic partnership with Infor to integrate three
key CRM features -- sales force automation, campaign management and
interaction management – into Comverse’s flagship convergent BSS
offering.
"We are addressing these gap areas in a cost-effective manner by
aligning BSS, customer management, and sales and marketing as an
out-of-box converged, product-based solution built around one single
data model,” said Gabriel Matsliach, General Manager and Vice President,
Billing and Active Customer Management at Comverse, the world's leading
supplier of software and systems enabling value-added messaging and
content services, converged billing and active customer management, and
IP communications.
"We are taking a refreshed approach to both CRM and the network to
deliver a consistent customer experience across the Web, sales force,
call center, point-of-sale (POS) and all device touchpoints,” Matsliach
said. "Our solution combines network intelligence and profile analytics
with real-time functionality, which transforms an operator’s BSS into a
strategic asset.”
Visitors to Futurecom 2009, which occurs Oct. 13 to 16 in Sao Paulo’s
Transamérica Expo Center, are invited to see the demonstration of the
new revenue-accelerating CRM capabilities of Comverse ONE at the
company’s booth (C82.) The demonstration illustrates how the connection
between the operator and user is forged and then solidified throughout
all phases of the customer experience, thus boosting customer
acquisition, satisfaction and retention.
Also at Futurecom, Alice Bartram, Assistant Vice President of Marketing
for Comverse’s Billing & Active Customer Management, will give a keynote
presentation, "Monetization Implications of New Business Models,” on
Thursday, Oct. 15 from 2:40 to 3:10 p.m., and Comverse’s Mauricio
Feitosa will participate in a panel discussion, "Value-Added Services:
New Models of Application Development for Generating More Revenue,” on
Friday, Oct. 16, from 11:40 a.m. to 12:50 p.m.
Meetings with Comverse representatives to see the Comverse ONE
demonstration, as well as demos for mobile advertising and visual
voicemail, may be scheduled by sending an email to:janice.hewins@comverse.com.
In addition, demonstrations and webinars about Comverse’s products and
services are available at www.comverse-expo.com.
About Comverse
Comverse is the world’s leading provider of software and
systems enabling value-added services for voice, messaging, mobile
Internet and mobile advertising; converged billing and active customer
management; and IP communications. Comverse’s extensive customer base
spans more than 130 countries and covers over 500 communication service
providers serving more than two billion subscribers. The company’s
innovative product
portfolio enables communication service
providers to unleash the value of the network for their customers by
making their networks smarter. Comverse’s solutions support flexible
deployment models, including in-network, hosted and managed services,
and can run on circuit-switched, IP, IMS or converged network
environments. Comverse is a subsidiary of Comverse Technology, Inc.
(CMVT.PK). For more information, visit www.comverse.com.
All product and company names mentioned herein may be registered
trademarks or trademarks of Comverse or the respective referenced
company(s).
This release contains "forward-looking statements” under the Private
Securities Litigation Reform Act of 1995 that involve risks and
uncertainties. There can be no assurances that any forward-looking
statements will be achieved. Important factors that could affect the
statements contained herein include: changes in the demand for the
company’s products; changes in capital spending among the company’s
current and prospective customers; the risks associated with the sale of
large, complex, high capacity systems and with new product introductions
as well as the uncertainty of customer acceptance of these new or
enhanced products from either the company or its competition; and risks
associated with rapidly changing technology and the ability of the
company to introduce new products on a timely and cost-effective basis.
The company undertakes no commitment to update or revise
forward-looking statements except as required by law.
