Copart, Inc. (NASDAQ:CPRT), is proud to announce that the company has
been named the Official Online Vehicle Auction of the National Hot Road
Association (NHRA). The agreement follows Copart’s announcement last
September that it would be the primary sponsor of Kenny Bernstein
Racing’s Top Fuel dragster driven by Brandon Bernstein.
"This is another opportunity for Copart to expand its exposure with the
NHRA fan base, which has a high percentage of car enthusiasts and
do-it-yourselfers,” said Copart President Jay Adair. "Being named the
Official Online Vehicle Auction of the NHRA allows us many marketing
opportunities that can help increase awareness of our services and
demonstrate Copart‘s ongoing commitment to provide the most efficient
bidding environment possible.”
The comprehensive official sponsor program in place with NHRA will
complement Copart’s team sponsorship with Kenny Bernstein Racing to
maximize exposure. As part of the official sponsorship, Copart will have
a major presence at all 23 NHRA Full Throttle Drag Racing Series events
through trackside signage, public address announcements, an inflatable
at the top end of the race track, and big screen advertising spots.
Besides pit-side hospitality with the team, Copart intends to engage in
additional corporate hospitality at many of the national events.
Key to the sponsorship is a significant media and advertising campaign
across all of NHRA’s platforms including NHRA.com, National Dragster and
commercial television inventory on ESPN2, NHRA’s broadcast partner. NHRA
and Copart are working on additional interactive elements designed to
engage the NHRA fans and immediately begin educating them on Copart and
its position as a leading online vehicle auction.
"Copart is jumping into the sport in a big way, with a comprehensive
program that will give them access to NHRA’s core audience at all
levels,” said Gary Darcy, senior vice president of sales and marketing,
NHRA. "We have the perfect audience to align with their core business
and the program will educate our fans about how Copart.com has more than
50,000 vehicles each day for sale online, and is the place for car
enthusiasts and do-it-yourselfers to find a great deal on a great
vehicle.”
About NHRA
Headquartered in Glendora, Calif., NHRA has 80,000 members and 140
member tracks nationwide. As the primary sanctioning body for the sport
of drag racing in the United States, NHRA presents 23 national events
featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag
Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series.
Two NHRA-sanctioned bracket racing series provide competition
opportunities for drivers of all levels: the NHRA Summit Racing Series
and the NHRA Drags: Street Legal Style presented by AAA. NHRA also
offers the Jr. Drag Racing League for youth ages 8 to 17. In addition,
NHRA owns and operates five racing facilities: Gainesville Raceway in
Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio;
O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona
in Southern California. For more information, log on to NHRA.com, or
visit the Official NHRA Pages on Facebook, YouTube and Twitter.
About Copart
Copart, founded in 1982, provides vehicle sellers with a full range of
remarketing services to process and sell cars, trucks, motorcycles and
other vehicles to dealers, dismantlers, rebuilders, exporters, and to
consumers. Copart remarkets the vehicles through an Internet based
auction utilizing its patented VB2 technology. Copart sells
vehicles on behalf of insurance companies, banks, finance companies,
fleet operators, dealers, car dealerships, the general public and
others. The company currently operates 152 facilities in the United
States, Canada and the United Kingdom. For more information, or to
become a registered buyer, visit www.copart.com.
Cautionary Language Regarding
Forward-looking statements
This press release contains forward-looking statements within the
meaning of federal securities laws, including statements regarding our
expectations with respect to being named the official online vehicle
auction of NHRA and its sponsorship of Kenny Bernstein Racing during the
2010 NHRA season. In particular, we can provide no assurance that the
marketing efforts as described in this press release will result in an
increase in our brand awareness, customer base, sales volumes, or
revenues. These forward-looking statements are subject to certain risks,
trends and uncertainties that could cause actual results to differ
materially from those projected or implied by our statements and
comments. For a more complete discussion of the risks that could affect
our business, please review the "management's discussion and analysis”
and the other risks identified in Copart’s latest Annual Report on Form
10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K,
as filed with the Securities and Exchange Commission. We encourage
investors to review these disclosures carefully. We do not undertake to
update any forward-looking statement that may be made from time to time
on our behalf.