Cosmote Romania has deployed Comverse HUB Ringback Tone to upgrade its
ringback tone service with improved sound quality and new
personalization features for users selecting music and other audio
content for their callers to hear instead of standard network tones.
Called "Muziton,” the popular service is available to all users and is
compatible with every type of handset. Users select from the Muzitones
Gallery, which includes an extensive range of tunes grouped in national
and international genres, as well as celebrity snippets and funny sound
effects. Based on personal preferences, users can assign Muzitones to
all callers, groups, or individuals. The tones, which can be shuffled,
also can be set to change according to the day and time.
"With its high sound quality and rich feature set, Comverse HUB Ringback
Tone service leads the industry in meeting today’s needs for fun and
self-expression, and creates a framework for future services that can
further enhance the user experience and generate new revenue streams for
the operator,” said Dror Bin, President of Global Sales at Comverse, the
world's leading supplier of software and systems enabling value-added
messaging and content services, converged billing and active customer
management, and IP communications.
The service was deployed in conjunction with Innova SA, a Comverse sales
and marketing partner, which helps operators identify and implement
solutions that integrate communication and IT Services to meet customer
needs. The end-to-end solution includes service management to help
increase service penetration by implementing best practices that have
helped boost success in many other Comverse Ringback Tone launches
around the world.
Comverse HUB Ringback Tone service is deployed by more than 55 operators
worldwide, including more than 10 tier-1 operators, serving more than
400 million subscribers. It is part of the Comverse HUB Value-Added
Services, which spans voice, messaging, mobile Internet and mobile
advertising. Comverse HUB is a synergistic framework that enables
service providers to maximize their business performance and augment
their position in the market.
About Cosmote Romania
COSMOTE Romania, member of the Greek-based COSMOTE Group, launched its
commercial operations in Romania in December 2005, with the aim of
making mobile telephony accessible to all Romanians. At the end of
September 2009, COSMOTE Romania reached 6.6 million customers and over
23 percent market share. Sharing COSMOTE Group’s corporate philosophy,
COSMOTE Romania brings to the local market the Group’s vision,
creativity, commitment and customer-centric philosophy. COSMOTE Group
has the widest presence in South Eastern Europe with over 21.4 million
customers region-wide.
For more information, please visit www.cosmote.ro
or www.cosmote.gr.
About Comverse
Comverse is the world’s leading provider of software and
systems enabling value-added services for voice, messaging, mobile
Internet and mobile advertising; converged billing and active customer
management; and IP communications. Comverse’s extensive customer base
spans more than 130 countries and covers over 500 communication service
providers serving more than two billion subscribers. The company’s
innovative product
portfolio enables communication service
providers to unleash the value of the network for their customers by
making their networks smarter. Comverse’s solutions support flexible
deployment models, including in-network, hosted and managed services,
and can run on circuit-switched, IP, IMS or converged network
environments. Comverse is a subsidiary of Comverse Technology, Inc.
(CMVT.PK). For more information, visit www.comverse.com.
All product and company names mentioned herein may be registered
trademarks or trademarks of Comverse or the respective referenced
company(s).
This release contains "forward-looking statements” under the Private
Securities Litigation Reform Act of 1995 that involve risks and
uncertainties. There can be no assurances that any forward-looking
statements will be achieved. Important factors that could affect the
statements contained herein include: changes in the demand for the
company’s products; changes in capital spending among the company’s
current and prospective customers; the risks associated with the sale of
large, complex, high capacity systems and with new product introductions
as well as the uncertainty of customer acceptance of these new or
enhanced products from either the company or its competition; and risks
associated with rapidly changing technology and the ability of the
company to introduce new products on a timely and cost-effective basis.
The company undertakes no commitment to update or revise
forward-looking statements except as required by law.
