Cummins Filtration (NYSE:CMI) is adding a seventh language to its
website to extend its reach to more customers. Cumminsfiltration.com is
now available in Mandarin. The addition of more languages and other
user-friendly enhancements are part of the ongoing process to reach the
increasingly global and diverse customer base of Cummins Filtration.
Kamini Patel, Executive Director of Marketing for Cummins Filtration,
said, "We are thrilled about the broad global usage of our digital
content since the launch of the newly designed website. Customers are
increasingly using web tools and digital media to speedily access
product and service information globally.”
Patel said that customer use of the web catalog, product and service
information, customer support tools and training materials has increased
substantially in the last year. In particular, web analysis indicates
that there has been an increase of more than 30 percent in the number of
Mandarin-speaking customers who have been accessing
cumminsfiltration.com and requesting local language content. "Our goal
is to continue to make it easy for our customers to do business with us
and to access content in their own native languages,” she added.
To view the Mandarin content, select the mandarin language option on
cumminsfiltration.com or use this link to http://www.cumminsfiltration.com/html/zh/index.html.
The other languages available on cumminsfiltration.com are English,
Spanish, French, German, Italian and Portuguese.
The company plans to add web content in Russian later this year.
About Cummins Filtration
Cummins Filtration Inc. is a wholly owned business unit of Cummins Inc.
and the world's leading designer and manufacturer of filtration and
chemical technology products for all engine-powered equipment. The
company's homepage can be found at cumminsfiltration.com. In North
America, customers can call Cummins Filtration Customer Assistance at
1-800-22FILTER (1-800-223-4583) for more information. To find a local
Fleetguard product retailer, customers can visit the Worldwide Retail
locator at cumminsfiltration.com/wrl. Find us on facebook: http://www.facebook.com/cumminsfiltration
About Cummins
Cummins Inc., a global power leader, is a corporation of complementary
business units that design, manufacture, distribute and service engines
and related technologies, including fuel systems, controls, air
handling, filtration, emission solutions and electrical power generation
systems. Headquartered in Columbus, Indiana, (USA) Cummins serves
customers in approximately 190 countries and territories through a
network of more than 500 company-owned and independent distributor
locations and approximately 5,200 dealer locations. Cummins reported net
income of $428 million on sales of $10.8 billion in 2009. Press releases
can be found on the Web at www.cummins.com.
