Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video,
dynamic transactions and enterprise applications online, today released
data from its Akamai Net Usage Index for Retail chronicling real-time
traffic to online shopping sites. Measuring the impact of "Cyber
Monday," Akamai's unique index tracks visitors per minute to an
aggregated group of more than 270 global online retail sites. Today,
Akamai powers 90 of the top 100 e-retailers listed by Internet
Retailer*, including 19 of the top 20 apparel and accessories
retailers and 12 of the top 15 electronics retailers.
As of approximately 11:30 a.m. ET yesterday, global retail traffic, as
measured by the Akamai Index, had already surpassed the 2008 Cyber
Monday peak of 6,713,653 global visitors per minute. At 3:00 p.m. ET,
the Akamai Index registered a peak of more than 7.9 million global
visitors per minute to retail sites included in the Akamai Index.
Visitors per minute originating from North America sustained levels of
approximately 4.3 million for most of Cyber Monday afternoon until
approximately 8:00 p.m. ET, when site visits increased further. By 9:30
p.m. ET, retail traffic peaked at 5,139,690 visitors per minute from
North America.
"Supporting the majority of today’s leading global retailers, Akamai was
in a unique position to monitor online shopping activity during Cyber
Monday,” said Pedro Santos, Chief Commerce Strategist at Akamai. "Akamai
sees that more and more consumers are doing their shopping online,
partly because retailers are continually streamlining the online
shopping experience through enticing promotions, free shipping, and
investments in optimizing their web sites. We expect to see additional
peak online shopping periods over the coming weeks leading up to the
last shipping day of the year.”
Akamai also observed the following additional traffic statistics for the
recent U.S. Thanksgiving holiday period as measured by the Akamai Index:
-
Global retail traffic peaked on the U.S. Thanksgiving Day (11/26/09)
at 5,732,966 visitors per minute at approximately 2 p.m. ET. On the
same day, North America traffic peaked at 4,095,242 visitors per
minute at approximately 10 p.m. ET.
-
Global retail traffic peaked on Black Friday (11/27/09) at 6,689,646
visitors per minute at roughly noon ET, of which 4,047,713 visitors
per minute were coming from North America.
-
Global retail traffic peaked on Sunday (11/29/09) at 7,378,446
visitors per minute at 2:30 p.m. ET, while North America retail
traffic peaked at 4,647,181 at 9 p.m. ET.
For year-over-year comparisons, Akamai has released the following data
as measured by the Akamai Index:
Peak global retail traffic on Cyber Monday:
|
|
|
2007
|
|
2008
|
|
2009
|
|
|
Visitors per minute
|
|
4,608,640
|
|
6,713,653
|
|
7,909,317
|
|
|
Time (ET)
|
|
2:00 p.m.
|
|
2:30 p.m.
|
|
3:30 p.m.
|
|
|
% change
|
|
30%
|
|
45%
|
|
17%
|
|
Peak North American traffic on Cyber Monday:
|
|
|
2007
|
|
2008
|
|
2009
|
|
|
Visitors per minute
|
|
2,950,806
|
|
3,271,736
|
|
5,139,690
|
|
|
Time (ET)
|
|
2:00 p.m.
|
|
10:00 p.m.
|
|
9:30 p.m.
|
|
|
% change
|
|
37%
|
|
10%
|
|
57%
|
|
Visit http://www.akamai.com/netusageindex
for a live view throughout the day of the Akamai Net Usage Index for
Retail.
The Akamai Difference
Akamai® provides market-leading managed services for powering video,
dynamic transactions, and enterprise applications online. Having
pioneered the content delivery market one decade ago, Akamai's services
have been adopted by the world's most recognized brands across diverse
industries. The alternative to centralized Web infrastructure, Akamai's
global network of tens of thousands of distributed servers provides the
scale, reliability, insight and performance for businesses to succeed
online. Akamai has transformed the Internet into a more viable place to
inform, entertain, advertise, interact, and collaborate. To experience
The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and
prospects of Akamai's management that constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those indicated by these forward-looking statements as a
result of various important factors including, but not limited to, the
effects of any attempts to intentionally disrupt our services or network
by unauthorized users or others, failure to have available sufficient
transmission capacity, a failure of Akamai's network infrastructure,
lower than expected use of the Internet by retail shoppers and other
factors that are discussed in the Company's Annual Report on Form 10-K,
quarterly reports on Form 10-Q, and other documents periodically filed
with the SEC.
* Internet Retailer Magazine Top 500 (http://www.internetretailer.com/top500/list.asp)