Dell To Host Customers And Partners At Inaugural Dell Storage Forum In Europe

Dell will host its first annual Storage Forum in Europe on 9 – 12 January 2012 at Grange St Paul’s Hotel in London. Dell Storage Forum London 2012 will provide customers and channel partners with a series of executive and technical sessions plus hands-on access to the Dell Fluid Data architecture and the entire storage portfolio including the Compellent, EqualLogic, PowerVault and DX Object Storage platforms.

Dell is addressing data storage challenges by starting fresh, without legacy IP, delivering solutions that help solve customer pain points such as capacity constraints, manual and complex administration, lack of simplified reporting and the inability to rapidly respond to the changing demands of their organizations. Built from best-of-breed technologies designed in the last decade, such as thin provisioning and automated tiering, Dell created its Fluid Data architecture to help IT organizations intelligently and efficiently manage rapid data growth and constant change. This unique approach to data storage is highlighted by the theme "Fluid by Design,” which was selected for Dell Storage Forum events throughout 2012.

The European event follows the success of Dell Storage Forum Orlando in June 2011. The event serves as an open forum for customers and channel partners to discuss key trends in the storage industry and gain exclusive insight into Dell’s Fluid Data architecture strategy. Also at the Forum, Dell will announce new solutions that enable efficient IT by helping customers to manage data through automation and greater agility.

"This has been a milestone year for Dell Storage. Eighty-four percent of Dell’s total storage business came from Dell-owned storage IP, proving our commitment to provide customers with modern storage architectures,” said Darren Thomas, vice president and general manager of Dell Storage. "As businesses continue to struggle with explosive data growth, we will continue to offer new storage solutions based on open, flexible and intelligent architecture.”

The agenda for Dell Storage Forum London incorporates feedback provided by customers and channel partners at the previous event in Orlando. At the London event, attendees will have access to:

• Executive plenary sessions hosted by Thomas; Stephen Murdoch, vice president and general manager of public and large enterprises for Dell EMEA; and Greg Davis, vice president and general manager of Dell global and commercial channels.
• Technical deep dive sessions and hands-on labs will allow customers to test Dell Storage functionality.
• On-site training and networking will provide opportunities for conversations with industry peers from storage experts to specialist channel resellers and bloggers, as well as Dell’s technical experts.

Dell Storage Forum will be supported by Petabyte sponsors Commvault, Intel and Symantec. Other sponsors include: Brocade, Blue Coat, Emulex, QLogic and Xsigo.

The inaugural European event will be followed by Dell Storage Forum Boston 2012, which will be held at the Westin Boston Waterfront hotel in June 2012.

Registration for Dell Storage Forum London and Dell Storage Forum Boston is now open.

Additional Information:

• Dell Storage
• Dell Storage Forum
• Dell Storage Forum on Twitter
• Dell Storage Forum on Facebook
• Video Blog: Why Should You Invest the Money and Time to Go to a Storage Conference

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.