Dolby Laboratories, Inc. (NYSE:DLB) today announced that the University
of Southern California’s (USC) School of Cinematic Arts chose Dolby®
3D and the Dolby Screen Server (DSS200) for its Frank Sinatra Hall
in the Norris Theatre Complex.
"We are delighted to have chosen Dolby 3D for the Frank Sinatra Hall in
the Norris Theatre Complex,” said Elizabeth M. Daley, Dean, USC School
of Cinematic Arts. "We were deliberate in selecting Dolby 3D because it
accommodates the use of white screens, the glasses are re-usable which
has implications for the environment, and of course, the determining
factor…the Dolby 3D image looks so good!”
The 341-seat Frank Sinatra Hall in the Norris Theatre Complex is used
for feature film screenings, student films, and to conduct research. In
addition, it offers real-world collaborative teaching environments for
USC School of Cinematic Arts film students looking to engage with the
technical capabilities of digital cinema.
The theatre is highly coveted by the Hollywood community as well as the
USC School of Cinematic Arts student body. Recently the USC School of
Cinematic Arts conducted a preview event unveiling the new Dolby 3D
Digital Cinema system in the screening room. The school presented
Disney’s A Christmas Carol, the latest movie from Robert
Zemeckis, an alumnus of the USC School of Cinematic Arts. Other famed
alumni and movie-makers nurtured by the film school include George Lucas
and John Milius.
"The USC School of Cinematic Arts is one of the top-ranked film schools
in the world so it’s only fitting they have selected Dolby solutions for
their screening room,” explains Ioan Allen, Senior Vice President, Dolby
Laboratories. "With Dolby 3D, the entire USC community including student
filmmakers and Hollywood content creators will benefit from the premium
quality Dolby delivers.”
The Dolby 3D Digital Cinema system facilitates both 2D and 3D digital
cinema presentations on the same projector to give the USC School of
Cinematic Arts flexibility in delivering a wide range of content to
students and visitors to the prestigious theatre. This works by
retracting the full spectrum color filter wheel inside the projector
from the light path for 2D movies. Applying the Dolby 3D filter to the
light before the image is formed delivers stable and sharp images
without distortion of the actual image, resulting in a premium 3D image
to every seat in the house.
The Frank Sinatra Hall in the Norris Theatre Complex hosts a Christie
CP2000 projector that is outfitted with Dolby 3D. The DCI-compliant
digital projector features Texas Instruments’ Digital Light ProcessingTM,
digital cinema technology delivering crystal clear images to the screen.
To find a cinema with Dolby 3D near you, visit: www.dolby.com/consumer/motion_picture/ddcinemas/index.html
Forward-Looking Statements
Certain statements in this press release, including statements regarding
the performance, features, reliability, and capabilities of Dolby 3D
Digital Cinema; the potential benefits that the USC School of Cinematic
Arts and audiences may derive from Dolby 3D Digital Cinema; and the
anticipated market acceptance of Dolby 3D Digital Cinema, are
"forward-looking statements" that are subject to risks and
uncertainties. These forward-looking statements are based on
management's current expectations. The following important factors,
without limitation, could cause actual results to differ materially from
those in the forward-looking statements: risks that Dolby 3D Digital
Cinema may not perform as anticipated; risks associated with building
market acceptance of, and demand for digital cinema and 3D digital
cinema in general, and for Dolby 3D Digital Cinema in particular, by
filmmakers, studios, postproduction facilities, cinema operators, and
audiences; competition risks for digital and 3D theatre and surround
sound technologies; rapid changes in technical requirements for movie
theatrical playback technologies specifically and entertainment
technologies for movies in general; risks associated with developing
proprietary technologies and products based on "open standards"; risks
associated with the health of the motion picture industry in general;
risks associated with developing, maintaining, and strengthening
relationships with industry participants; and other risks detailed in
Dolby's Securities and Exchange Commission filings and reports,
including the risks identified under the section captioned "Risk
Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby
disclaims any obligation to update information contained in these
forward-looking statements, whether as a result of new information,
future events, or otherwise.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. Visit www.dolby.com
for more information.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Digital Light Processing is a trademark of Texas
Instruments. S09/22228 DLB-G