Dolby to Optimize Rhapsody Music Catalog for Mobile Devices With Dolby Media Generator

Dolby Laboratories, Inc. (NYSE:DLB) and on-demand digital music service Rhapsody® today announced that Dolby will work with Rhapsody to optimize more than nine million music tracks in Rhapsody’s music library with Dolby® Media Generator, a highly efficient set of tools enabling content owners, aggregators, distributors, and operators to format content for mobile delivery and playback.

Rhapsody, the on-demand streaming music service available for use through popular mobile phones like the Apple iPhone®, joins digital music service provider Omnifone™ in encoding their music libraries with Dolby Media Generator. This upgrade will offer more efficient delivery, lower storage requirements, higher playback quality, and a richer consumer experience for mobile entertainment. The Rhapsody music catalog will be encoded into Dolby Pulse, Dolby’s digital format based on the HE AAC audio codec, to enable Rhapsody to deliver its music files with outstanding audio quality at low bit rates.

Using metadata added by Dolby Media Generator, Rhapsody will soon be able to offer its mobile subscribers enhanced mobile entertainment experiences that offer outstanding audio quality along with accurate display options, intelligent search, and faster load times for mobile music.

"We look forward to working with Rhapsody, one of the world’s premiere music services, to enhance the possibilities of mobile music,” said Rolf Schmitz, Director, Mobile Marketing, Dolby Laboratories. "With Dolby Media Generator, Rhapsody will be able to offer outstanding quality, reduced file sizes, and better experiences for its mobile customers.”

"Delivering a high-quality, on-demand streaming music experience to mobile devices will be critical to our ongoing success,” said Jon Maples, General Manager, Product Management, Rhapsody. "Using Dolby Media Generator helps guarantee that our music library maintains the quality and integrity our subscribers have come to expect from Rhapsody. The ability to provide the best audio experience while creating bandwidth efficiencies made the decision to implement Dolby Media Generator an easy one.”

Dolby Media Generator is a software solution for the creation and delivery of digital content to multiple devices and platforms across both fixed and mobile networks. It integrates smoothly with existing content management processes and systems and offers the flexibility, scalability, and operational efficiencies that content providers, aggregators, and distributors require when implementing new service offerings and adding new connected devices.

About Rhapsody

The Rhapsody digital music service (www.rhapsody.com) gives consumers unlimited on-demand access to more than nine million songs, whether they're listening on a laptop, mobile phone, television, or home stereo system. Rhapsody allows consumers to access their music through a wide variety of touch-points, including mobile phones fromVerizon^® Wireless, through Rhapsody applications on the Apple^® iPhone, iPod^® touch^®, and Android mobile platform and through devices from Vizio^®, HP^®, Sonos^®, and Philips^®.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Rhapsody and the Rhapsody logo are registered trademarks of RealNetworks, Inc. All other trademarks remain the property of their respective owners. S10/22656 DLB-G