Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that
E! Entertainment Television, Inc. ("E!”) will promote its weeknight
entertainment news program, E! News, via Clear Channel Outdoor’s
national digital billboard network. The program, architected and
negotiated by MediaVest, will run as part of an eight-week campaign,
which marks the first brand execution utilizing multiple Clear Channel
Outdoor digital properties to disseminate simultaneous news alerts for a
national audience, will begin appearing on Labor Day, September 7, on
more than 125 electronic displays with an aggregate daily circulation of
almost 10 million. E! will use Clear Channel’s changeable electronic
displays to message topical stories being featured in that evening’s E!
News program.
"Viewers look to us for reliable, up-to-the-minute entertainment news at
all times, and in all places,” said Annemarie Batur, VP of Marketing &
Advertising, E! Entertainment Television. "With Clear Channel’s digital
out-of-home network, we can engage viewers in some of the
highest-traffic areas throughout the entire day, including just ahead of
air time to drive tune in.”
"This innovative use of out-of-home digital video is a bellwether for
the future of the out-of-home. Leveraging RSS technology and the ability
to instantly and regularly update content taps into the true power of
the medium and advances how brands make meaningful, immediate
connections with consumers,” said Norm Chait, SVP, Director of OOH
Investment and Activation, MediaVest.
"The flexible electronic billboard medium – with its real-time
information delivery capability – is becoming increasingly appealing to
advertisers executing national, integrated campaigns,” said Paul Meyer,
President and CEO of Clear Channel Outdoor for the Americas. "E! is one
of the most established and trusted entertainment news sources in the
country, and its creative execution with real-time headlines will be an
exciting addition to our ad rotation reaching potential viewers across
the country when they are away from their televisions and computers.”
About Comcast Entertainment Group
Based in Los Angeles, Comcast Entertainment Group operates E!
Entertainment Television, the 24-hour network with programming dedicated
to the world of entertainment, and E! Online; The Style Network, the
destination for women 18-49 with a passion for the best in relatable,
inspiring and transformational lifestyle programming; G4, offering the
last word on gaming, technology, animation, interactivity and "geek
culture" for the male 18-34 demo; and FEARnet, the world's premier
horror and thriller destination on demand, online and on mobile devices.
E! is currently available to 96 million cable and direct broadcast
satellite subscribers in the U.S. and the E! Everywhere initiative
underscores the company's dedication to making E! content available on
all new media platforms any time and anywhere from online to broadband
video to wireless to radio to VOD. The Style Network currently counts 63
million cable and satellite subscribers and G4, the #1 podcasted cable
network in America, is available in more than 64 million cable and
satellite homes nationwide. FEARnet is a joint venture between Comcast,
Sony Pictures Television and Lionsgate. FEARnet.com ranks as the number
one horror web site and FEARnet On Demand is one of the top five VOD
networks.
About MediaVest
MediaVest, a subsidiary of Paris-based Publicis Groupe, is one of the
leading, full-service media specialist companies offering brand-building
results and business solutions. Heralded as one of the first media
companies to consistently deliver Connections That Captivate and
industry-first initiatives and products, MediaVest's long-standing
client partnerships include some of the world's leading marketers
including Kraft, P&G, The Coca-Cola Company and Wal-Mart. For more
information, please visit www.mediavestww.com.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor
advertising company with close to one million displays in over 50
countries across 5 continents. In the United States, the company
operates just under 200,000 advertising displays and has a presence in
the top 50 Designated Market Areas. It also operates airport, rail, taxi
and mall advertising businesses worldwide. Its Spectacolor (U.S.) and
DEFI (international) divisions are the global market leaders in
spectacular sign displays, including in New York’s Times Square. Clear
Channel Adshel is the company's international street furniture division,
which operates over 3,500 municipal advertising contracts worldwide.
Clear Channel Outdoor also operates digital displays and networks in
most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.