Continuing to expand availability wherever viewers are consuming video, EPIX,
the premium entertainment channel, video-on-demand and online service,
today unveiled apps for download on over one hundred consumer electronic
and mobile devices including Android™-powered tablets and phones from a
variety of manufacturers such as Motorola®, HTC® and LG®; Samsung® TVs
and Blu-Ray™ players; Google TV™; Roku® streaming players; and the
BlackBerry® PlayBook™. This is the next phase of EPIX’s
multi-platform growth strategy as EPIX continues to expand its
leadership in authentication and multi-screen entertainment.
All EPIX apps are free and allow subscribers who are
authenticated via cable, satellite and telco distributors to access over
3,000 EPIX movies plus original programming and extras on demand
anywhere there is an Internet connection.
As part of the launch campaign for the apps, EPIX is working with
distributors to expand the universe of authenticated subscribers via
sampling opportunities among heavy consumers of online video. The EPIX
apps will provide all consumers free access to EPIX’s robust
offering of movie trailers, interviews and short form video content.
Movie fans will be offered limited free trials to watch EPIX
movies and original programs and EPIX will connect those who
sample the service to affiliated distributors to subscribe.
"Our business was created to take advantage of the changing landscape,
understanding how consumers are using technology, and we have been able
to successfully work with our partners to create new ways for
authenticated subscribers to access premium entertainment when, where
and how they want,” said EPIX President and CEO Mark Greenberg. "Movies
have been a key driver of every new entertainment platform and we are
excited to tap the power of movies to engage online viewers and attract
new subscribers for our affiliated distributors.”
Among the providers to offer the EPIX apps at launch will be
Verizon FiOS, which was first to launch EPIX across multiple
platforms and continues to be a leader in content distribution over
advanced technologies.
"Verizon FiOS subscribers enjoy a steadily growing lineup of
programming, with the freedom and convenience of services like Flex View
and FiOS TV Online, as well as providers like EPIX who are making their
content available on multiple devices,” said Terry Denson, vice
president of content strategy and acquisition for Verizon. "We are happy
that the new EPIX apps will further expand the choices and accessibility
for our FiOS TV customers.”
EPIX is currently available on Google TV and will roll out
additional apps in the coming weeks throughout the second quarter of
2011, delivering an assortment of new hit releases and classic titles
from the studio libraries of Paramount Pictures, Lionsgate, MGM, and
more, including Star Trek, Iron Man 2,
Paranormal Activity 1
and 2, classic franchises like Saw, Tyler Perry’s Madea, James
Bond and Rocky and EPIX original comedy, music and
sports specials featuring top talent like Craig Ferguson, Usher and
Lindsey Vonn.
Concluded Greenberg, "We look forward to the continued work with our
distribution partners in the development of more great apps for all
emerging devices and platforms to provide maximum convenience and value
for current and potential subscribers alike.”
About EPIX
EPIX, a joint venture between Viacom Inc. (NYSE: VIA and VIA.B),
its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and
Lionsgate (NYSE: LGF), is a next-generation premium entertainment
channel, video-on-demand and online service launched on October 30,
2009. With access to more than 15,000 motion pictures spanning the vast
libraries of its partners and other studios, EPIX provides a
powerful entertainment experience with more feature films on demand and
online and more HD movies than any other service. It is the only premium
service providing its entire monthly line-up of new Hollywood titles,
classic feature films, original series, music and comedy specials
through the linear channel, video-on-demand and online at EpixHD.com,
the leading online destination for movies. EPIX has made the
commitment to deliver the industry’s most expansive online collection of
movies, making more than 3,000 titles available on EpixHD.com. The
service is available to over 30 million homes nationwide through
distribution partners including Charter Communications, Cox
Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink
Communications and Verizon FiOS.
For more information about EPIX, go to www.EpixHD.com.
