FITT Highway Products, Inc., Announces F.I.T.T Energy Products Inc., Accelerates Retail Rollout with Prestigious Sports Team

FITT Highway Products, Inc. (OTCBB: FHWY) (the "Company”) announced today F.I.T.T Energy Products Inc., an organization performing operating services for the Company, is in discussions with a prestigious sports team to rollout the "F.I.T.T. Energy With Resveratrol” energy shot to the retail market through a joint marketing and branding program.

The two-ounce F.I.T.T. energy shot was developed by doctors and is promoted by Warren Moon, NFL Hall of Fame Quarterback. The energy shot contains some exciting ingredients including Resveratrol and the amino acids L-Arginine and AKG Arginine. A TV commercial for the energy shot may be viewed at http://www.throwafitt.com.

Resveratrol is a natural substance thought to promote weight loss and slow the aging process. The two key amino acids are believed to provide benefits for muscle strength and cardiovascular vasodilation. For further information about the benefits of Resveratrol, please see the studies of this substance on the website for the National Institutes of Health at http://www.nih.gov/.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform certain operating services for the Company, including among other things, selling, marketing, producing and distributing the energy shot "F.I.T.T. With Resveratrol”. F.I.T.T. Energy Products Inc. will pay the public company a royalty of $.05 for every shot energy sold.

This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.