Gap Inc. (GPS) today named Rebekka Bay as Creative Director and
Executive Vice President for Gap Global Design, effective October 1. She
will be responsible for product sold online and in the nearly 1,600
stores in 42 countries in which Gap operates.
Rebekka Bay, Creative Director and EVP of Gap Global Design (Photo: Business Wire)
A critically-acclaimed designer, Bay conceptualized, developed and
launched the COS brand, part of the Hennes & Mauritz company. Rebekka
spent five years as creative director at COS, starting in 2006, a brand
which is now successful across Europe, Asia and the Middle East. Since
2011, she has served as creative director at Bruuns Bazaar, overseeing
the design of women’s and men’s apparel.
"We’ve taken the time to identify the right creative leader for Gap and
we’ve found that in Rebekka,” said Stephen Sunnucks, president, Gap Inc.
international. "We’re confident that Rebekka’s approach to design along
with her considerable international experience will allow her to help us
build upon the momentum we’re delivering in the business today.”
Art Peck, president of the brand’s North American division, added, "Over
the past 17 years, a passion for design and a deep understanding of what
consumers want have driven Rebekka Bay’s thriving career. Her designs
are timeless and covetable.”
Bay will be responsible for Women’s, Men’s, 1969, Accessories and Body
lines for customers worldwide. She will report to Gap North America
President Art Peck and Gap International President Stephen Sunnucks.
"Few brands in the world have the connection with customers that Gap
enjoys today,” Bay said. "I’m incredibly excited to join this talented
team and bring Gap’s American casual style to more and more customers.”
Bay will be based in New York, managing design teams there and at the
1969 office in Los Angeles, and will work closely with Pam Wallack, who
leads the Gap Global Creative Center. Tracy Gardner will continue in her
role as Creative Advisor to Gap.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing,
accessories, and personal care products for men, women, children, and
babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta
brands. Fiscal year 2011 net sales were $14.5 billion. Gap Inc. products
are available for purchase in about 90 countries worldwide through about
3,000 company-operated stores, about 250 franchise stores, and
e-commerce sites. For more information, please visit www.gapinc.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50410399&lang=en