Great Wolf Resorts and L’il Critters Team up for Healthy Dose of Fun

Great Wolf Resorts, Inc. ^® (NASDAQ: WOLF), North America’s largest family of indoor waterparks, proudly announces Northwest Natural Products’ L’il Critters^® Gummy Vitamins as the exclusive official children’s vitamin of all 11 Great Wolf Lodge^® brand resorts across the country, and its Blue Harbor Resort^TM in Sheboygan, Wis. The year long partnership will include a variety of promotional and retail activities that will focus on the importance of childhood nutrition.

"We couldn’t be happier to team up with L’il Critters – a brand that’s as dedicated to children’s health and happiness as we are,” said Julie Stokes, vice president of sales and marketing for Great Wolf Resorts. "We have no doubt this partnership will bring many benefits to our guests throughout the next year.”

Children’s nutrition will remain at the forefront of the partnership through several initiatives, including the ‘My Healthy Habits’ Video Contest that will award the winning family a three-night vacation package to Great Wolf Lodge. In addition, L’il Critters will be promoted through Wolf Tracks, Lodge Life Guides, sampling, social media and electronic communications.

"We look forward to a successful partnership with Great Wolf Resorts,” said Kate Jones, president of Northwest Natural Products, the producer of L’il Critters Gummy Vitamins. "Great Wolf Lodge is focused on helping families create lifelong traditions, and we’re happy to be a part of that experience.”

L’il Critters Gummy Vitamins are made with natural colors and flavors and have received the ChefsBest^® Award for Best Taste for nine years running. Other well-known brand products available at Great Wolf Resorts include Starbucks, Pizza Hut, Pepsi, Aquafina, National Geographic Kids, Nestle USA, Pampers Splashers Swim Pants, and Enterprise Rent-A-Car.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge^® and Blue Harbor Resort^™ brands. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf^™, the company is the first and only national hotel chain to have all US properties Green Seal^™ Certified – Silver.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.

About Northwest Natural Products & L’il Critters

Northwest Natural Products^® has been a leader in the dietary supplement industry for over 25 years. Our innovative products combine the latest nutritional research with natural ingredients and unique delivery systems that consumers love. We make nutrition taste good. For more information, visit www.nwnaturalproducts.com. For additional information on the award-winning L’il Critters^® Gummy Bear Vitamins, visit www.gummybearvitamins.com, and be sure to follow L’il Critters on Facebook and on Twitter.