Great Wolf Resorts, Inc.®
(NASDAQ: WOLF)
and
Nestlé® TOLL HOUSE® today announced
an agreement to provide North America’s largest family of indoor
waterparks with an "Official Chocolate Chip Cookie” at ten participating
Great Wolf Lodge® properties around the country and
Blue Harbor Resort™ in Sheboygan, Wis.
"There’s nothing better than enjoying a warm chocolate chip cookie with
a glass of milk, talking to your kids about their day,” said Marion
Edwards, Corporate Director of Food & Beverage Experience and Concept
Development for Great Wolf Resorts. "Through Great Wolf’s alignment with
Nestlé Toll House, we’re bringing this family experience to life at
several touchpoints at our resorts.”
Nestlé Toll House cookies will be available at the on-property
restaurants including Camp Critter Bar & Grill and On The Rocks Bar &
Grill and at Bear Paw Sweets & Eats (a confectionary shop).
Additionally, Nestlé Toll House cookies will be available to guests
through Wiley’s Sleepytime Snack, a "cookies and milk” room delivery and
turn down service (where available). Nestlé Toll House cookies will also
be included on the menus of the Great Wolf Lodge conference centers.
"Baking Nestlé Toll House chocolate chip cookies for your children has
always been a sign of love from Mom,” said Phil Dewester, marketing
manager for Nestlé Toll House. "It’s only fitting that a family vacation
at Great Wolf Lodge now will include enjoying America’s favorite cookie.”
In addition to inclusion on the resort menus, Nestlé Toll House recipe
books will be available for guests during the holiday season, and Nestlé
will be featured on Great Wolf Resorts’ in-room television channel as
well as in guest newsletters. The partnership allows for the development
of additional marketing and promotional programs between the two
companies.
Other well-known brand products available at Great Wolf Resorts include
Dunkin’ Donuts, Splashers, Enterprise Rent-A-Car, Starbucks, Pizza Hut,
Pepsi, Aquafina, Little Tikes, Nestlé USA’s Edy’s, Dreyers, and Toll
House brands, and National Geographic Entertainment.
Information on Great Wolf Resorts’ properties may be found online at www.greatwolf.com.
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North
America’s largest family of indoor waterpark resorts, and, through its
subsidiaries and affiliates, owns and operates its family resorts under
the Great Wolf Lodge® and Blue Harbor Resort™ brands. Great Wolf Resorts
is a fully integrated resort company with Great Wolf Lodge locations in:
Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas
City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls,
Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and
Charlotte/Concord, N.C.; and Blue Harbor Resort & Conference Center in
Sheboygan, Wis. Through Great Wolf Resorts’ environmental sustainability
program, Project Green Wolf™, the company is the first and only national
hotel chain to have all US properties Green Seal™ Certified – Silver.
The company’s resorts are family-oriented destination facilities that
generally feature 300 – 600 rooms and a large indoor entertainment area
measuring 40,000 – 100,000 square feet. The all-suite properties offer a
variety of room styles, arcade/game rooms, fitness rooms, themed
restaurants, spas, supervised children’s activities and other amenities.
Additional information may be found on the company’s Web site at www.greatwolf.com.
About Nestlé USA
Named one of "America’s Most Admired Food Companies” in Fortune magazine
for the twelfth consecutive year, Nestlé USA provides quality brands and
products that bring flavor to life every day. From nutritious meals with
Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA
makes delicious, convenient, and nutritious food and beverage products
that enrich the very experience of life itself. That’s what "Nestlé.
Good Food, Good Life” is all about. Well-known Nestlé brands include:
Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®,
Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand
sandwiches, Nescafé®, Nescafé® Taster’s Choice®, NESTLÉ® Juicy Juice®,
Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, and
Wonka®. Nestlé USA, with 2008 sales of $8.8 billion is part of Nestlé
S.A. in Vevey, Switzerland — the world’s largest food company — with
2008 sales of $101 billion. For product news and information, visit http://www.Nestleusa.com
or NestleNewsroom.com.
All trademarks are owned by Société des Produits Nestlé S.A., Vevey,
Switzerland.
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