Great Wolf Resorts and Pampers Splashers Swim Pants Float New Deal for 2010

Great Wolf Resorts, Inc. ^® (NASDAQ: WOLF), North America’s largest family of indoor waterparks, is happy to announce that Pampers^®, and its Splashers^® Swim Pants brand, will again be the company’s official baby care partner in 2010. The renewed agreement, inked earlier this year, outlines a combination of promotions and sponsorship opportunities to broaden the reach of both leading companies.

"We’re thrilled to continue this partnership between two companies whose brands are all about putting families first,” said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "Last year’s partnership was a great success, and I have no doubt that this year will be even better.”

Splashers Swim Pants will again be the official sponsor of the Cub Paw^TM Pool zero-depth water attraction at each of the 10 U.S. Great Wolf Lodge^® brand resorts, and its Blue Harbor Resort^TM in Sheboygan, Wis. The swim pants brand will also be the presenting sponsor of the Great Wolf Lodge Duck Races at participating properties, in addition to being sold at many of the Great Wolf Lodge locations.

Parents will benefit from the partnership between Great Wolf Resorts and Splashers Swim Pants as well, thanks to an exclusive $25 per night discount offer redeemable during select dates in 2010 by mentioning the offer at the time of reservation and presenting a Splashers Swim Pants proof of purchase or product package upon check-in. Additional offer details can be found online at www.greatwolf.com/splashers.

"We understand how important it is for parents and babies to have a fun and safe time together in the water, and our Splashers product helps families do that," said Julie Stokes, vice president of marketing for Great Wolf Resorts. "Great Wolf Lodge provides that experience to families year-round, which is the perfect match for Splashers."

Pampers Splashers Swim Pants are designed for babies and toddlers ages six months to 48 months and are specifically developed for use in the water. The snug fit assures they won't swell in water like regular diapers, to help babies stay protected and comfortable.

Other well-known brand products available at Great Wolf Resorts include Starbucks, Pizza Hut, Pepsi, Aquafina, Little Tikes, Nestle USA, Bank of America, and Enterprise Rent-A-Car.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge^® and Blue Harbor Resort^™ brands. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf^™, the company is the first and only national hotel chain to have all US properties Green Seal^™ Certified – Silver.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.

About Pampers

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit www.pampers.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers^®, Tide^®, Ariel^® , Always^® , Whisper^® , Pantene^®, Mach3^® , Bounty^® , Dawn^® , Pringles^® , Charmin^® , Downy^® , Lenor^® , Iams^® , Crest^® , Oral-B^® , Actonel^® , Duracell^® , Olay^® , Head & Shoulders^® , Wella, Gillette^® , and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.