H & M Hennes & Mauritz AB (STO:HMB):
COS the fashion brand, renowned for its clean-cut accessible designs, is
pleased to announce that it will open the doors of the first Austrian
store at Bauernmarkt, Vienna. The store will be the 55th COS location on
a global scale, having previously confirmed new store openings for 2012
in: Italy, Finland, Poland, Hong Kong and Kuwait.
The brand known best for producing timeless wardrobe perennials with a
clean aesthetic, whilst also incorporating a subtle design twist that
lends each garment an unexpected yet practical component, will carry
their entire men’s, women’s and children’s wear collections.
With a focus on natural materials and stylish modern features, the store
interior will follow the established COS design aesthetic.
Marie Honda, COS Overall Brand Responsible says; "We are very pleased to
be opening in Austria, a country renowned for its culture and aesthetic.
Opening our first store in Vienna is an exciting step for COS and we
hope that our customers will be happy with the new store space, the
collection and the brand.”
COS launched on London’s Regent Street in March 2007. COS is part of the
H&M group. COS compliments H&M in sharing the same business concept -
‘fashion and quality at the best price’ - COS prices start where H&M’s
finish. COS has a wide product range that is divided into a number of
different concepts, incorporating fashion essentials, reinvented
classics and the latest trends for men and women. COS is created by an
in-house design team of designers and buyers. COS currently has 46
stores in nine countries (UK, Germany, Netherlands, Denmark, France,
Spain, Belgium, Ireland and Sweden) and currently retails online to an
additional 9 European markets.
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