Leading audio systems provider Harman International Industries, Inc.
(NYSE: HAR) www.harman.com
announced today that it is partnering with The Recording Academy® to
extend its sponsorship of the Music Voyager television series
with a broadcast special that captures the anticipation leading up to
the annual GRAMMY® Awards. The three-episode feature, entitled "The Road
to a GRAMMY," follows the recent announcement that the Company will
serve as an Official Sound Partner to the Awards.
Each Road to a GRAMMY episode will follow several talented
performers who have been nominated for this year’s 52nd Annual GRAMMY
Awards, from the moment of their nomination until the winners are
announced on January 31, 2010. This behind-the-scenes journey will
share, for the first time, the emotions and preparation leading up to a
walk upon the legendary Red Carpet. An interactive, broadband social
media campaign (see links below) will allow global visitors to meet the
nominees, share in the anticipation, and even influence the filming of
the broadcast as it progresses.
"This broadcast feature is a rare opportunity to take viewers behind the
scenes of the legendary GRAMMY Awards,” said Dinesh C. Paliwal, Harman
International Chairman, President and CEO. "We are proud of the role
that Harman audio systems play in supporting both the GRAMMYs and the
global recorded music industry, and we are delighted to bring new
insight into the lives of its talented contributors.”
"This project will make every viewer and Web visitor an integral part of
the excitement leading up to the GRAMMY Awards broadcast in January,”
said Neil Portnow, President and CEO of The Recording Academy. "Every
GRAMMY nominee is a winner in his or her own right, and we are thrilled
with the opportunity to introduce some of this year’s talent in such an
up-close-and-personal way.”
As part of the Music Voyager series, The Road to a GRAMMY
will be broadcast via leading cable and satellite providers in three
weekly episodes during early 2010, following the 52nd GRAMMY Awards
telecast. An interactive, online community devoted to the series was
launched today on various social networking sites including YouTube,
Facebook,
MySpace,
Orkut, Twitter
and Flickr,
and is expected to grow quickly with fan support.
Nominations for the upcoming GRAMMY Awards were announced yesterday
December 2, 2009 during a live television special from Club NOKIA in Los
Angeles. Visit www.grammy.com
for details and a complete list of nominees. The 52nd Annual GRAMMY
Awards will take place on January 31, 2010 at STAPLES Center in Los
Angeles, and will be broadcast live on CBS at 8 p.m. ET/PT.
The Road to a GRAMMY episodes are being produced by
Colorado-based ‘Tantra,’ whose credits include The Music Box, The
Abraham Song, The RockStar Diaries, and numerous music videos, cable,
broadband and live music projects across four continents. Tantra is also
collaborating with Harman on the weekly music TV series entitled "Music
Voyager” (see
www.harman.com)
which will explore a diverse set of music genres and artists through
live and in-studio performances and interviews around the world
beginning in February 2010.
Additional Resources
http://www.grammy.com
http://www.harman.com
http://www.facebook.com/pages/Music-Voyager/221304859987?v=info&ref=ts
http://twitter.com/Music_Voyager
http://www.orkut.com/Main#Profile?rl=ls&uid=284612018249022816
http://www.myspace.com/music_voyager
http://www.youtube.com/TheMusicVoyager
http://www.flickr.com/photos/musicvoyager
About The Recording Academy
Established in 1957, The Recording Academy is an organization of
musicians, producers, engineers and recording professionals that is
dedicated to improving the cultural condition and quality of life for
music and its makers. Internationally known for the GRAMMY Awards -- the
preeminent peer-recognized award for musical excellence and the most
credible brand in music -- The Recording Academy is responsible for
groundbreaking professional development, cultural enrichment, advocacy,
education and human services programs. The Academy continues to focus on
its mission of recognizing musical excellence, advocating for the well
being of music makers and ensuring music remains an indelible part of
our culture. For more information about The Academy, please visit www.grammy.com.
For breaking news and exclusive content, join the organization's social
networks as a Twitter follower at www.twitter.com/thegrammys,
become a Facebook fan at www.facebook.com/thegrammys,
and a YouTube channel subscriber at www.youtube.com/thegrammys.
About Harman International
Harman International (www.harman.com)
designs, manufactures and markets a wide range of audio and infotainment
products for the automotive, consumer and professional markets. The
Company maintains a strong presence in the Americas, Europe and Asia and
employs about 9,500 people worldwide. The Harman International family of
brands spans some 15 leading names including AKG, Audioaccess, Becker,
BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark
Levinson, Revel, QNX, Soundcraft and Studer. The Company’s stock is
traded on the New York Stock Exchange under the Symbol NYSE:HAR.