Humana Inc. (NYSE: HUM) today is launching HumanaVille.com
, an innovative online community that engages members 65 and older
through an interactive "virtual neighborhood” that connects them to
extensive health and wellness resources. From 2004 to 2009, the number
of seniors actively engaging online increased by more than 50 percent,
from 11.3 million active users to 17.5 million.1 HumanaVille
was developed to support this ever-growing online population.
HumanaVille will provide Medicare Advantage and Medicare Advantage Part
D members with an easy-to-navigate website to enhance access to
information on various health and wellness topics and to information
about Humana’s Member Assistance Program. The site was developed by
LifeSynch, Humana’s wholly owned behavioral health and behavior-change
subsidiary that administers Humana’s Member Assistance Program.
"With HumanaVille, our goal is to provide an interactive and
entertaining way to make health-related information more accessible and
more intuitive to Humana’s Medicare members,” said Pat Gotcher,
president of LifeSynch. "In the process, we also hope to create a sense
of community among members.”
The HumanaVille community includes real-world locations and activities
such as a town square, health clinic, library, fitness center, games and
relaxation spots. In these locations, members will find information,
games and avatar-based interaction. Members can interact directly
through online chat and community discussion forums where they can post
original content and topics, ask questions, and respond to each other on
those topics. Current forums discuss health and well-being subjects such
as how to manage your health care, cope with stress and learn low-impact
exercises.
In addition to tutorials and an automated guide available 24/7, live
representatives are available Monday through Friday from 10 a.m. to 7
p.m. EDT to help members navigate the site.
Humana is informing its Medicare members about HumanaVille through
various member resources, and members can access the site using the same
user name and password they now use to log in to MyHumana.com.
1 The Nielsen Company. December 10, 2009. http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading
consumer-focused health care company that offers a wide range of
insurance products and health and wellness services that incorporate an
integrated approach to lifelong well-being. By leveraging the strengths
of its core businesses, Humana believes it can better explore
opportunities for existing and emerging adjacencies in health care that
can further enhance wellness opportunities for the millions of people
across the nation with whom the company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company’s web site at www.humana.com,
including copies of:
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Annual reports to stockholders
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Securities and Exchange Commission filings
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Most recent investor conference presentations
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Quarterly earnings news releases
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Replays of most recent earnings release conference calls
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Calendar of events (including upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
institutional investors)
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Corporate Governance information
