Humana Inc. (NYSE: HUM), one of the nation’s leading health care
companies, will lead numerous community well-being initiatives in La
Quinta, Calif. surrounding the inaugural Humana
Challenge golf tournament. The Humana Challenge PGA TOUR event, in
partnership with the William J. Clinton Foundation, will feature
lifelong well-being as its theme, challenging players, spectators and
the general public to improve their health by making positive changes in
diet, exercise and lifestyle.
During the week leading up to the tournament, activities will include a
multi-generational playground build in Thermal at the San Felipe Oasis;
a five-mile Humana Well-Being Walk along Bear Creek Trail; a Humana
Healthy Fun Fair; and a sponsored Humana Day at Certified Farmers’
Market in Old Town La Quinta.
"Humana is excited about hosting local well-being events that align with
our belief in making fun things healthy and healthy things fun,” said
Mike McCallister, Humana’s Chairman and Chief Executive Officer. "We’re
very grateful to the La Quinta community for working closely with us on
the tournament, and we’re committed to giving back through these
philanthropic efforts and well-being initiatives.”
Saturday, January 14
Multi-generational playground build
Desert Alliance for Community Empowerment (DACE), Humana Inc., KaBOOM!
(a national non-profit organization that has built more than 2,000
playgrounds) and volunteers will join forces to build a one-of-a-kind,
multi-generational playground in Thermal at the San Felipe Oasis. The
multi-generational playground, funded primarily by Humana, was designed
with personal drawings and input from local community members – from
children to seniors – and will be built in six hours, from 8:30 a.m. to
2:30 p.m.
The unique space will have senior-focused and adult elements, including
fitness stations and walking paths to promote good posture, balance and
flexibility, as well as more traditional, kid-friendly equipment to
build a truly multi-generational space. The project will also support a
shade structure for use in the summer and a family reunion gathering
area to inspire get-togethers at the park for years to come. Through
this philanthropic effort, Humana will seek to have a long-lasting
impact on the local community.
Humana Well-Being Walk
Humana will sponsor a five mile, roundtrip Well-Being Walk along Bear
Creek Trail in La Quinta. The trek will provide an opportunity for
members of the community to come together and walk, which is one of the
simplest ways to keep physically active. During the event, participants
in the walk will be encouraged to register for a Humana pedometer to
track their steps. In addition, at several designated stops,
participants will be able to rest, rehydrate and eat a healthy snack,
which will also include one of several Humana-sponsored prizes to
encourage participants to complete the journey.
Walking can:
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Give you more energy and make you feel good
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Reduce stress and help you relax
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Tone your muscles
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Increase the number of calories burned
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Strengthen your bones and muscles
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Improve your stamina and fitness
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Lower your risk of chronic diseases, such as heart disease and type 2
diabetes
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Give you an opportunity to socialize actively with friends and family
Registration for the walk and pedometers will open at 7 a.m., with the
event starting at 8 a.m. and lasting until 10 a.m.
Humana Healthy Fun Fair
Humana will host a healthy fun fair in conjunction with the Humana
Well-Being Walk where attendees will sample live music from "The Answer
to Classic Rock,” as well as participate in active martial arts and
Zumba fitness demos. In addition, the fair will feature a Kids Fun Zone
with multiple inflatables, a rock climbing wall, game booths and lawn
games. There will also be a fitness center, healthy food vendors and
informational booths for hospitals, local health professionals, health
food stores and community partners. The La Quinta Community Fitness
Center will be open with free admission all day and will provide
equipment demos.
The Humana Healthy Fun Fair will take place from 9 a.m. to 1 p.m.
Sunday, January 15
Humana Day at Certified Farmers’ Market
Humana Day will take place at the Certified Farmers’ Market in Old Town
La Quinta. Vendors at the farmers’ market are regionally based within
the Coachella Valley area and many produce organic and spray-free
products.
This year’s market will play to all five senses, providing patrons with
fresh food, music and culinary entertainment. Featured items will
include fruits, vegetables, cut flowers, honey, eggs, nuts, herbs,
bread, cheese, organic meats and others, all of which are provided by
community-based growers and producers. Participants will also enjoy a
special slow food demo featuring Chef Michael Vaughn of Twenty6
Restaurant and an exciting "Chopped” style cooking contest featuring La
Quinta High School culinary arts students.
All of these activities will seek to encourage healthier eating among
community members, which can lead to more energy, an increase in
physical fitness and better overall well-being.
Humana Day activities will run from 8 a.m. to 12:30 p.m.
Media Contacts
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Desert Classic Charities: Toby Zwikel, (818) 462-5599, tobyz@bzapr.com
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Humana: Tom Noland, (502) 580-3674, tnoland@humana.com
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PGA TOUR: Chris Smith, (904) 273-3379, chrissmith@pgatourhq.com
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William J. Clinton Foundation: (212) 348-0360, press@clintonfoundation.org
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City of La Quinta, Community Services Department: (760) 777-7090, communityservices@la-quinta.org
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading health
care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to
lifelong well-being. By leveraging the strengths of its core businesses,
Humana believes it can better explore opportunities for existing and
emerging adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company’s website at www.humana.com.
About Desert Classic Charities
Desert Classic Charities is dedicated to serving human needs in the
Coachella Valley with funds generated by operating the Humana Challenge,
one of the premier celebrity pro-am golf events in the world. Funds
generated from the tournament (formerly the Bob Hope Classic) are used
to support the Eisenhower Medical Center and as many as 40 additional
local charities.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the
PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is
to entertain and inspire its fans, deliver substantial value to its
partners, create outlets for volunteers to give back, generate
significant charitable and economic impact in communities in which it
plays, and provide financial opportunities for TOUR players.
In 2011, the three Tours collectively have tournaments in 29 states and
in 12 countries and territories outside of the United States. PGA TOUR
tournaments are broadcast to nearly 600 million households in 225
countries and territories in 30 languages. Virtually all tournaments are
organized as non-profit organizations in order to maximize charitable
giving. In 2010, tournaments on the three Tours generated more than $120
million for local charitable organizations, bringing the TOUR’s all-time
total of charitable contributions to more than $1.6 billion. The PGA
TOUR’s website is PGATOUR.COM,
the No. 1 site in golf, and the organization is headquartered in Ponte
Vedra Beach, Fla.
About the William J. Clinton Foundation
Building on a lifetime of public service, President Bill Clinton
established the William J. Clinton Foundation with the mission to
improve global health, strengthen economies, promote healthier
childhoods, and protect the environment by fostering partnerships among
governments, businesses, nongovernmental organizations (NGOs), and
private citizens to turn good intentions into measurable results. Since
2001 President Clinton’s vision and leadership have resulted in nearly 4
million people benefiting from lifesaving HIV/AIDS treatment; more than
13,000 U.S. schools building healthier learning environments; more than
26,000 micro-entrepreneurs, small business owners, and smallholder
farmers improving their livelihoods and communities; more than 3 million
meals to schoolchildren in Colombia; and more than 2.2 million tons of
greenhouse gases cut or abated in some of the world’s largest cities.
And President Clinton has redefined the way we think about giving and
philanthropy through his Clinton Global Initiative, whose members have
made more than 2,100 commitments that have already improved the lives of
nearly 400 million people in more than 180 countries.
