Humana Inc. (NYSE: HUM), one of the nation’s leading health care
companies, is partnering with video game leader Ubisoft on its
breakthrough fitness game: "Your Shape: Fitness Evolved 2012.” The game
is now available worldwide exclusively on Kinect™ for Xbox 360®.
Your Shape 2012 is an innovative game for people of all ages – enabling
them to have fun and get healthy on their own schedule, from their own
living rooms. The original version of Your Shape 2012 has become the
top-selling interactive fitness game for use with the Kinect™ for Xbox
360® system.
"In partnership with Ubisoft,
Humana is offering a cutting-edge way to teach children habits that can
help to prevent obesity, help seniors stay active and mobile, and give
people of all ages tools for lowering their blood pressure – three ways
people can significantly improve their health and quality of life,” said
Raja Rajamannar, Humana’s Chief Innovation and Marketing Officer.
"Through this partnership, an interactive video game will help people
achieve real results and better total health – all while having fun.”
Your Shape 2012 provides people with exciting and inventive ways to make
healthy behavior choices. The three Humana-sponsored
workout programs within Your Shape 2012 are:
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Strengthen Your Heart – focused on high blood pressure
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Active Kids – targeted at preventing childhood obesity
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Aging With Grace – designed to help seniors with mobility and
agility
Studies from the American Heart Association reveal that at least 16
percent of children and adolescents in the U.S. and nearly one-third of
adults are obese. The Humana/Ubisoft games offer rewarding, personalized
and fun ways to get fit. Each game provides a virtual coach and offers
encouragement and real-time feedback – placing the player in a virtual
gym that mirrors their movements.
In addition to having fun and enjoying a motivating workout experience,
Your Shape 2012 tracks calories burned in real-time so people can view
their progress and keep their momentum and motivation high.
For more information on Your Shape: Fitness Evolved 2012, please visit: www.yourshapegame.com
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading health
care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to
lifelong well-being. By leveraging the strengths of its core businesses,
Humana believes it can better explore opportunities for existing and
emerging adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company’s web site at www.humana.com,
including copies of:
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Annual reports to stockholders
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Securities and Exchange Commission filings
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Most recent investor conference presentations
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Quarterly earnings news releases
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Replays of most recent earnings release conference calls
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Calendar of events (including upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
institutional investors)
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Corporate Governance information
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a
strong and diversified line-up of products and partnerships. Ubisoft has
offices in 26 countries and has sales in more than 55 countries around
the globe. It is committed to delivering high-quality, cutting-edge
video game titles to consumers. For the 2010-11 fiscal year Ubisoft
generated sales of more than $1 billion. To learn more, please visit www.ubisoftgroup.com.
© 2011 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com,
and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S.
and/or other countries. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the
Xbox logos are trademarks of the Microsoft group of companies and are
used under license from Microsoft.
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