Humana Inc. (NYSE: HUM), one of the nation’s leading health care
companies, is taking steps – literally – to encourage golf fans and
residents of the Coachella Valley (California) to improve their personal
well-being and help secure a Humana donation of up to $500,000 for local
charities during the Humana
Challenge tournament week.
The Humana Challenge PGA TOUR event, in partnership with the William J.
Clinton Foundation, is featuring lifelong well-being as its theme,
challenging players, spectators and the general public to improve their
health by making positive changes in diet, exercise and lifestyle.
As part of the HumanaWalkitSM program, participants will
raise money for tracking their steps throughout the week by wearing
pedometers, while also contributing to their own health and well-being
through increased fitness and exercise.
"The Walkit program embodies the essence of the Humana Challenge,” said
Mike McCallister, Humana’s Chairman and Chief Executive Officer. "The
initiative serves as a great community catalyst for shared well-being,
and it gets people active through walking to support worthy causes.”
Humana has pledged to donate one dollar for every 200 steps ($10 for
every mile) walked during tournament week, up to a total of 100 million
steps for a maximum donation of $500,000. Humana will work with the
tournament’s host organization, Desert Classic Charities, and its
Charity Distribution Committee to determine where to allocate the
donation based on community needs and will announce the total amount
raised and the recipient charities in the spring.
More than 12,000 pedometers will be distributed at various local events
leading up to the Humana Challenge tournament. Fans, volunteers,
players, caddies, media and residents across the Coachella Valley will
be challenged to track their steps as they walk and log their steps
online to make every step count toward the donation.
The HumanaWalkit initiative continues a long tradition of philanthropy
surrounding the tournament, which has generated more than $50 million in
donations for Coachella Valley charities over the past 52 years. It also
pays homage to the roots of the tournament – formerly known as the Bob
Hope Classic – as it embodies the values of Bob and Dolores Hope.
Walking was a large part of the everyday routine of Bob Hope, who lived
to be 100 and almost never missed an after-dinner walk regardless of
where he was and who he was with.
For more information on the Humana Challenge, local events and the
Walkit program, visit www.humanachallenge.com.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading health
care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to
lifelong well-being. By leveraging the strengths of its core businesses,
Humana believes it can better explore opportunities for existing and
emerging adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company’s website at www.humana.com.
About the William J. Clinton Foundation
Building on a lifetime of public service, President Bill Clinton
established the William J. Clinton Foundation with the mission to
improve global health, strengthen economies, promote healthier
childhoods, and protect the environment by fostering partnerships among
governments, businesses, nongovernmental organizations (NGOs), and
private citizens to turn good intentions into measurable results. Since
2001 President Clinton’s vision and leadership have resulted in nearly 4
million people benefiting from lifesaving HIV/AIDS treatment; more than
13,000 U.S. schools building healthier learning environments; more than
26,000 micro-entrepreneurs, small business owners, and smallholder
farmers improving their livelihoods and communities; more than 3 million
meals to schoolchildren in Colombia; and more than 2.2 million tons of
greenhouse gases cut or abated in some of the world’s largest cities.
And President Clinton has redefined the way we think about giving and
philanthropy through his Clinton Global Initiative, whose members have
made more than 2,100 commitments that have already improved the lives of
nearly 400 million people in more than 180 countries.
About Desert Classic Charities
Desert Classic Charities is dedicated to serving human needs in the
Coachella Valley with funds generated by operating the Humana Challenge,
one of the premier celebrity pro-am golf events in the world. Funds
generated from the tournament (formerly the Bob Hope Classic) are used
to support the Eisenhower Medical Center and as many as 40 additional
local charities.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the
PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is
to entertain and inspire its fans, deliver substantial value to its
partners, create outlets for volunteers to give back, generate
significant charitable and economic impact in communities in which it
plays, and provide financial opportunities for TOUR players.
In 2011, the three Tours collectively have tournaments in 29 states and
in 12 countries and territories outside of the United States. PGA TOUR
tournaments are broadcast to nearly 600 million households in 225
countries and territories in 30 languages. Virtually all tournaments are
organized as non-profit organizations in order to maximize charitable
giving. In 2010, tournaments on the three Tours generated more than $120
million for local charitable organizations, bringing the TOUR’s all-time
total of charitable contributions to more than $1.6 billion. The PGA
TOUR’s web site is PGATOUR.COM,
the No. 1 site in golf, and the organization is headquartered in Ponte
Vedra Beach, Fla.
