IHG (InterContinental Hotels Group) (LSE:IHG) (NYSE:IHG) (ADRs), the
world’s largest hotel company by number of rooms and the one with the
most experience in Central and South America, announced the opening of
four new Holiday Inn and Holiday Inn Express properties throughout the
region, as well as the signing of an additional new Holiday Inn in
Buenos Aires, Argentina.
The newly-opened properties – two in Brazil, one in Argentina and
another in Honduras – all feature Holiday Inn’s new refreshed look and
feel that are part of IHG’s ongoing $1 billion global relaunch of the
Holiday Inn brand. The new look ensures consistency, an increased level
of quality and service, and a new, more contemporary brand identity.
The Holiday Inn global brand relaunch was established to create a more
contemporary brand image as part of the drive to increase quality and
consistency across the global portfolio. The program focuses on arrival
and welcome services, guestroom, and guest bath comfort. The more than
3,300 Holiday Inns around the globe are expected to have relaunched by
the end of 2010.
Elements of the relaunch include redesigned brand signage; a new
signature arrival, including new lighting, landscaping and design
features, customized music and scent; a refreshed guest room, inclusive
of new bedding that redefines the look and feel of each guest room,
accompanied by enhanced bathroom features; and a new service promise
(Stay Real), inclusive of a newly created position at each hotel – the
Guest Experience Champion.
"The new properties are reflective of Holiday Inn’s new look and feel,”
said Alvaro Diago, Chief Operating Officer (COO), Latin America and
Caribbean Region for IHG. "In our region, as throughout the globe, the
relaunch has been extremely successful and well received by owners and
guests alike.”
The openings continue to further the presence of Holiday Inn and Holiday
Inn Express hotels, now represented in 18 countries and territories
throughout Latin America and the Caribbean.
The newly opened hotels include:
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Holiday Inn Manaus (Manaus, Brazil)
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Holiday Inn São Luís (Sao Luis do Maranhão, Brazil),
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Holiday Inn Express San Pedro Sula (San Pedro Sula, Honduras)
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Holiday Inn Express Rosario (Rosario, Argentina)
The Holiday Inn Buenos Aires Ezeiza – Airport will be the first Holiday
Inn hotel in Argentina’s capital, complementing an existing Holiday Inn
Express and InterContinental Hotel. The Holiday Inn Buenos Aires is
scheduled to open mid-2011.
"Continuing the broad distribution of the Holiday Inn and Holiday Inn
Express brands is one of our chief goals,” continues Diago. "We are
expanding both as a result of furthering relationships with existing
owners, as well as establishing relationships with new ownership groups.”
During the first half of 2009 alone, IHG had more than US$175 million in
combined totals for new property announcements throughout the region,
which included property openings and properties under construction, a
majority of which were Holiday Inn and Holiday Inn Express hotels, and a
number of which are expected to open during 2010.
IHG is the second largest hotel operator in Latin America and Caribbean,
totaling 73 hotels in 20 countries and territories. No other
international hotel company in Latin America and Caribbean has
representation in as many countries, or the years of consistently
operating in the region. 2010 marks IHG’s 64th year operating
in Latin America and Caribbean.
"The Holiday Inn brand is on a global roll,” concludes Diago, "and that
fact is reflected within Latin America and Caribbean, as we continue to
realize interest from a broad-base of investors throughout almost every
country in the region.”
As a whole, IHG has more than 190 hotels in Mexico, Central and South
America and Caribbean, and has been serving Latin America and Caribbean
for over 60 years. IHG has hotels situated in nearly every key market
throughout Latin America.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the
world's largest hotel group by number of rooms.
IHG owns,
manages, leases or franchises, through various subsidiaries, over 4,400
hotels and more than 645,000 guest rooms in 100 countries and
territories around the world.
The Group owns a portfolio of well
recognized and respected hotel brands including InterContinental®
Hotels & Resorts, Hotel Indigo®, Crowne
Plaza® Hotels & Resorts, Holiday Inn®
Hotels and Resorts, Holiday Inn Express®,
Staybridge Suites® and Candlewood Suites®
and also manages the world's largest hotel loyalty program, Priority Club®
Rewards with 48 million members worldwide.
IHG has 1,400 hotels in its development pipeline, which will create
140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and
is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel
brands at www.ihg.com
and information for the Priority Club Rewards program at www.priorityclub.com.
For the latest news from IHG, visit our online Press Office at www.ihg.com/media
