IncrediMail to Announce Second Quarter 2011 Financial Results on August 15, 2011

IncrediMail Ltd. (NASDAQ: MAIL), an Internet company, today announced that it will release its financial results for the second quarter of 2011 on August 15, 2011 prior to the opening of the market. Management will host a conference call to discuss the results at 10:00 AM EDT that day.

We invite all those interested in participating in the call to dial 1-(866)-744-5399. Callers from Israel may access the call by dialing (03)-918-0685. Participants may also access a live webcast of the conference call through the Investor Relations section of IncrediMail's website at www.incredimail-corp.com. The webcast will be archived on the Company's website for seven days.

About IncrediMail Ltd.

IncrediMail Ltd. is a digital media company that builds downloadable consumer applications. The company’s award winning e-mail product, IncrediMail Premium, is sold in over 100 countries in 10 different languages. Other products include PhotoJoy, a photo sharing and discovery product, HiYo, a graphic add-on to instant messaging software and Magentic, a wallpaper and screensaver software.

Forward Looking Statements

This press release contains and refers to historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, gain or loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.