ORC,
an Infogroup
company (NASDAQ: IUSA) and leading provider of global market and
business research, today announced Managing Director Dan Arnold will
serve as a panel moderator at the 2010
CMO Spotlight Forum: Retail and Consumer Goods & Services,
presented by Argyle Executive Forum on Thursday, April 29th
in New York from 8:00am – 6:00pm ET.
This year’s forum focuses on strategic leveraging of multiple internet
and social media channels for retail and consumer product companies
facing a significant slowdown in retail sales and considerable changes
in consumer consumption habits. The event brings together marketing
leadership from approximately 100-115 public and private large- and
mid-cap retail or consumer product and service corporations,
complementary areas of executive leadership and select advisors.
"It is vital for companies to take advantage of the benefits of social
networking now,” said Arnold. "Users of social networking have
continuously increased, and even older individuals are now joining in.
Consumers are increasingly using these sites to interact with companies
by seeking information, finding promotions, and researching other
customers’ opinions. This has also led to a recent increase in online
loyalty program participation. It’s time for marketing leaders to be
creative and experiment with various internet programs.”
As Managing Director of ORC’s Consumer Practice, Mr. Arnold oversees the
fulfillment of strategic research for over 200 accounts, representing a
broad spectrum of industries including: media/entertainment,
food/beverage, household goods, personal care, consumer electronics,
travel/hospitality and retail. His expertise in custom qualitative
research solutions includes the development of market assessments,
benchmark/best practice studies, adjacency/white space analyses, user
needs assessments, gap analyses, competitive intelligence studies and
online research solutions development. Mr. Arnold also advises some of
ORC’s largest clients in market entrance and investment strategies, M&A
evaluations, research process improvements and sustainable innovation.
To learn more, visit http://www.opinionresearch.com/us/serve_ind_consumer.shtml
or send an e-mail to answers@opinionresearch.com.
About ORC
ORC, an Infogroup company, is a leading global market research firm with
offices across the U.S., Europe and Asia Pacific region. ORC offers the
unique ability to integrate primary and secondary research, competitive
intelligence and expert insight to address the business challenges of
its clients worldwide. The company has been a partner of CNN on the
CNN/Opinion Research Corporation poll since 2006. To learn more about
ORC, visit www.opinionresearch.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive
resources that enables targeted sales, effective marketing and
insightful research solutions. Our information powers innovative tools
and insight for businesses to efficiently reach current and future
customers through multiple channels, including the world’s most dominant
and powerful Internet search engines and GPS navigation systems.
Infogroup’s headquarters are located at 5711 South 86th
Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or
visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve risks and
uncertainties that could cause actual results to differ materially from
those stated or implied by such forward-looking statements. The
potential risks and uncertainties include, but are not limited to,
recent changes in senior management, the successful integration of
recent and future acquisitions, fluctuations in operating results,
failure to successfully carry out our Internet strategy or to grow our
Internet revenue, effects of leverage, changes in technology and
increased competition. More information about potential factors that
could affect the company’s business and financial results is included in
the company’s filings with the Securities and Exchange Commission.
