19.07.2011 16:00
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Insurance Auto Auctions Continues to Improve Industry Leading On-Line and Mobile On-Line Capabilities

DRUCKEN

Insurance Auto Auctions, Inc. (IAA) the leading live and live-online salvage auto auction company and wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced several improvements to its on-line offerings. The mobile version of www.iaai.com has been redesigned to offer an even easier way to search, bid, and buy vehicles. Additionally, the on-line vehicle search function has been dramatically improved by offering keyword search and refining options. Now it is even faster and easier for buyers to find hundreds of thousands of vehicles in inventory ready to be auctioned online and at one of the company’s 159 auction facilities throughout North America. As a result of these investments, IAA has seen a significant increase in the web traffic accessing their data through mobile devices as well as a rapid adoption of the new, enhanced search technology.

"Our investments into technology that positively impacts our customers’ experience will always be a top priority at IAA,” said Tom O’Brien, CEO. "As auctions continue to be the hub of the remarketing industry, we take great pride in providing buyers and providers the ability to find vehicles quickly and efficiently. Now with the latest technology, we have improved the capabilities for mobile devices and a more powerful vehicle search tool. Vehicles are up for auction every day and inventory is constantly changing. This smart technology empowers buyers to be as specific or as broad as they need in their vehicle search and they can access this technology however they choose. Today, we can connect the right buyer with the right vehicle even faster.”

Users search for and review vehicle inventory differently. The latest search technology allows both IAA’s mobile device site as well as the standard browser based site to provide immediate access to vehicle information that can make the difference in a buyer’s ability to understand the level of damage, location, or any other detail that is important to them. This information is critical to buyers who need remote access to information in order to make smart purchasing decisions. Searching for vehicles quickly is just as important to providers in order to get their information quickly.

To begin your vehicle search, simply go to www.iaai.com.

About Insurance Auto Auctions, Inc.

Insurance Auto Auctions, Inc. (IAAI) a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), provides the advantage in salvage auto auctions with their Hybrid Auction Model combining live and live-online auctions, North America’s broadest salvage auction facility footprint, a strong global buyer base and high vehicle returns. IAA’s more than 155 facilities across the United States and Canada provide vehicle suppliers and buyers with powerful solutions to process and acquire total-loss, recovered-theft, fleet lease, donation and rental vehicles. The IAA Hybrid Auction Model, including live, live-online, and proxy bidding, united with their mature global buyer base and diverse inventory produce some of the industry’s highest returns for vehicle providers. IAA also facilitates the national One Car One Difference™ vehicle donation program www.1car1difference.com. With nearly 30 years in the industry, IAA holds a comprehensive warehouse of salvage auction data. For more information regarding IAA visit our website at www.iaai.com.

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