Intersections Unveils Unique and Comprehensive Identity Fraud Protection Service for Consumers

At a time when identity fraud ranks number one among consumercomplaints(1), Intersections Inc. (NASDAQ:INTX), a leading provider ofidentity theft protection and credit management solutions, is helpingconsumers fight back with the introduction of IDENTITY GUARD(R) FraudProtection, its exclusive new consumer service that includes a fullsuite of tools to combat escalating identity theft and fraud. IDENTITYGUARD Fraud Protection can be found at www.identityguard.com.

Comprised of four key components, IDENTITY GUARD Fraud Protectionuses advanced technology - the same used by many of America's leadingcorporations, now available directly to consumers exclusively throughIntersections - to help protect individuals from the rising tide ofidentity fraud crimes.

-- A personalized ID Risk Assessment, presented as a sliding scale risk level, is an indicator of the likelihood one may currently be a victim of identity theft.

-- A comprehensive Public Record Profile, compiled from over 400 data sources - allows consumers to see what information is publicly available about them - and what it says about them.

-- Internet Surveillance - by registering their credit cards, consumers tap into sophisticated web crawling technology designed to reduce the risk of credit card fraud by continuously searching the Internet for evidence registered cards are being sold or traded online. Real-time updates help to ensure early detection so consumers can take immediate and timely action.

-- Daily Monitoring of an individual's credit report. Prompt NOTIFY EXPRESS(SM) alerts keep consumers informed of changes in their personal and credit information, thus completing the IDENTITY GUARD Fraud Protection suite of services.

"We're witnessing a staggering rise in identity theft and whileAmericans are becoming increasingly aware of the problem, they're nottaking preemptive action to protect their financial well being," saidMichael Stanfield, CEO, Intersections Inc. "To help transform apathyinto action, Intersections has provided IDENTITY GUARD FraudProtection as a simple and complete solution to prevent, detect andresolve personal fraud activity."

ASSESSING THE RISK

Beginning with a comprehensive ID Risk Assessment, IDENTITY GUARDFraud Protection protects consumers by analyzing the likelihood theyare currently a victim of identity theft. By using advancedtechnology, the ID Risk Assessment serves as an initial indicator ofidentity theft danger.

State-of-the-art modeling and analysis, along with continuousmonitoring for added and new information, help ensure that IDENTITYGUARD Fraud Protection uncovers suspicious activity connected toconsumers' personal information such as: name, address, phone number,Social Security number and date of birth. This personal data is thencross-referenced against a database of millions of records - includingongoing fraudulent activity in a specific area - to calculate anindividual's fraud risk.

COMPREHENSIVE REPORTING

In addition to a thorough risk assessment, IDENTITY GUARD FraudProtection compiles a Public Record Profile, a comprehensive summaryof public information about the individual consumer. Consumers arethen able to thoroughly review the information contained in thesefiles, and identify incorrect information early. This misinformationmay be a sign of identity theft and can result in denied employment orcredit.

EARLY WARNING

Early notification is essential to identity theft detection andfraud prevention, and IDENTITY GUARD NOTIFY EXPRESS Alerts andQuarterly Updates help ensure individual customers are ahead of thecurve. With NOTIFY EXPRESS, when changes are detected to informationan alert is promptly sent via e-mail, text message, phone or U.S. Mailso consumers can take action if fraud is suspected.

The Quarterly Updates service works in tandem with NOTIFY EXPRESSby providing regular updates on all aspects of a consumer's identity.The updates, issued on a quarterly basis, provide informationincluding:

-- New ID Risk Assessment

-- New Public Record Profile

-- Internet Surveillance Report

-- Summary of Personal Information Activity Alerts

-- Credit Reporting Agency Activity Summary

IDENTITY THEFT RECOVERY

Should theft occur, the IDENTITY GUARD Identity Theft RecoveryUnit guides consumers through the frequently difficult and complextask of recovering their identity and financial standing by:

-- Answering customer's questions to help the individual assess whether or not he or she may be facing an increased risk of identity fraud

-- Helping victims to contact the appropriate creditors and law enforcement agencies

-- Sending a Fraud First Aid Kit to help victims document their recovery

-- Providing up to $20,000 identity theft insurance (after $250 deductible) at no additional charge to the customer

"IDENTITY GUARD is the most comprehensive fraud protection serviceavailable for consumers today," says Mark Andringa, Vice President ofProduct Development at Intersections. "Drawing on in-depth analysisand expert resources, we are able to evaluate the risk early andprovide an end-to-end solution to personal fraud activity."

IDENTITY GUARD Fraud Protection is available to consumers byvisiting www.identityguard.com. IDENTITY GUARD Fraud Protectionretails for $24.95 for the first 3 months, and $12.99 for eachadditional month.

About Intersections Inc.

Intersections Inc. (NASDAQ:INTX) is a leading provider of brandedand fully-customized identity management solutions. By integrating itstechnology solutions with its complete production and fulfillmentservices, Intersections safeguards more than 5 million customers.These customers are primarily received through marketing partnershipsand consumer direct marketing of the company's IDENTITY GUARD(R) andSB GUARDIAN(SM) brands. Additionally, Intersections offerspre-employment background screening through its wholly-ownedsubsidiary, American Background Information Services Inc.

Learn more about Intersections Inc. at www.intersections.com.

(1) Federal Trade Commission (2004)