Last night, Jordan Brand, a division of NIKE, Inc., along with today’s
hottest celebrities, artists and athletes came together to commemorate
the launch of Chris Paul’s signature shoe,
the Jordan CP. The "Big Easy”
served as the event’s backdrop and
thematically brought to the life the Jordan CP’s
intricate design and solidified Chris Paul’s
reputation as being one of today’s rising
basketball stars.
"I am humbled and honored by how many people
came out in support of my first signature shoe,”
said Chris Paul, Team Jordan athlete. "To
follow in the footsteps of Michael Jordan and be a member of the Jordan
Brand family is a surreal experience. I know this moment will live with
me forever.”
DJ Clue welcomed guests with music to the packed room lined with
inspiring images of Chris Paul and the Jordan CP in bright, encouraging
visuals. Bringing together celebrities from all genres including actor
Idris Elba from The Wire, musician Jadakiss and some of New
Orleans’ sports figures including Tyson
Chandler and David West of the Hornets.
Jordan Brand designed the Jordan CP in order for Chris Paul to elevate
his explosive athletic attributes by focusing on the core elements of
his game: speed, agility, quickness and power. Keeping in the
long-standing Jordan Brand tradition and dedication to performance and
cutting edge design based on the historic Mardi Gras Indians, the Jordan
CP shoe is made with revolutionary, lightweight materials and superior
traction with enhanced support to help Paul’s
on court game.
The Jordan CP will launch nationwide today Saturday, March 1, 2008 with
a suggested retail price of $115. Retailer information is available at www.Jumpman23.com.
About Jordan Brand
A division of Nike, Inc., Jordan Brand is a premium brand of footwear,
apparel and accessories inspired by the dynamic legacy, vision and
direct involvement of Michael Jordan. The Jordan Brand made its debut in
1997 and has grown into a complete collection of performance and
lifestyle products for both men and women. The Jordan Brand remains
active in the community by donating a portion of its proceeds to Jordan
Fundamentals, an education grants program for teachers.
For more information on Jordan Brand, visit www.Jumpman23.com.
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