Today, Jordan Brand, a division of Nike, Inc., and blue-jean originator
Levi Strauss & Co., announced distribution plans for their
limited-edition, co-designed collection, known as 23 / 501®.
The men’s only, specially designed, co-branded
product blends both leaders’ iconic, renowned
styles with an urban edge. A limited number of toe-to-head fashion
packages for collectors of both brands will be available in 23 markets
starting March 1, 2008.
"The Levi's® 501®
Jean is an American classic synonymous with originality and
authenticity, and has become the denim design that defines
the jeans category. Similarly, the Jordan Brand Division of Nike has
always set the tone for the urban and sport fashion markets," said Doug
Sweeny, Levi’s®
Director of Marketing. "What makes the 23 / 501®
collection so special is that it represents the harmonious union
of these two iconic and innovative brands."
As part of the project, the two global pioneers created a
limited-edition collection pairing exclusive, co-branded Air Jordan
Retro 1 style sneakers with a pair of Levi’s®
Original, Button-Fly 501® jeans and a
signature tee shirt. The collection features unique graphic artwork
fusing iconic imagery from both brands. All three pieces will be sold
together as a set for a retail price of $395 and will come housed in an
innovative, co-branded storage package, destined to become a collector’s
item.
"The 23 / 501®
collection represents a true collaboration of two originals that created
a premium collectible for the urban trendsetter and Jordan / Levi’s®
collector,” said Fran Boller, Business
Director of Apparel, Jordan Brand. "We hope
fans of both brands will appreciate the fusion of style and originality
and not want to miss the opportunity to add this premium pack to their
wardrobes.”
The limited-edition packages will be available on-line at www.levi.com,
at select specialty retailers, Levi’s®
Stores, Niketown and House of Hoops by Footlocker locations in the
following markets: San Francisco, San Jose, Sacramento, Las Vegas, Los
Angeles, Fremont, Dallas, Houston, Chicago, Detroit, Cleveland,
Milwaukee, St. Louis, Nashville, Memphis, Atlanta, Jacksonville, Miami,
Philadelphia, New York, Washington DC, Baltimore, and Boston. For
information on specific locations, please visit www.levi.com
or www.Jumpman23.com.
About Jordan Brand
A division of Nike, Inc., Jordan Brand is a premium brand of footwear,
apparel and accessories inspired by the dynamic legacy, vision and
direct involvement of Michael Jordan. The Jordan Brand made its debut in
1997 and has grown into a complete collection of performance and
lifestyle products for both men and women. The Jordan Brand remains
active in the community by donating a portion of its proceeds to Jordan
Fundamentals, an education grants program for teachers. For more
information on Jordan Brand, visit www.Jumpman23.com.
About Levi Strauss & Co.
Invented in 1873 by Levi Strauss, Levi’s®
Jeans are the original, authentic jeans. They are the most successful,
widely recognized and often imitated product in the history of apparel.
Levi’s® Jeans have
captured the attention, imagination and loyalty of generations of
diverse individuals in more than 110 countries around the world and
continue to do so today through jeanswear innovation. Levi Strauss & Co.
has been leading innovation for more than 150 years. For more
information about the Levi’s®
brand, its products and Levi’s®
Stores, visit www.levi.com
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