What happens in Vegas on Monday, October 12th could prove to
be the next shot heard round the world. Callaway Golf Company (NYSE:ELY)
announced today that it is teaming up with Emmy and Grammy Award-winning
artist Justin Timberlake
in attempts to hit a hole-in-one for a
$1 million charitable donation. As part of "Callaway Golf’s Justin
Timberlake Million Dollar Diablo Shootout,” Timberlake, a Callaway Golf
staff professional since 2008, will take three swings for a hole-in-one
and look to generate a Callaway Golf donation of up to $1 million for
Shriners Hospitals for Children.
Armed with Callaway Golf’s soon-to-be-released Diablo Forged Irons and
Tour i Series golf ball, Timberlake will make his attempts on a
180-yard Par-3 hole in Las Vegas. This special event follows Justin’s
first-ever hole-in-one, which found the bottom of the cup – also from
180 yards – this past July in Los Angeles. Signifying the impressive
distance of Callaway’s new Diablo Forged Irons, Justin will attempt to
replicate this rare golfing feat with a 6-iron, rather than with the
5-iron he employed for his previous ace.
"Justin has been a terrific addition to the Callaway Golf Family and
we’re all pulling for him as he prepares for this exciting event that
supports a terrific cause,” said George Fellows, President and CEO,
Callaway Golf. "His game has improved greatly over the last two years
and the new equipment he’s using is among the best we’ve ever
introduced. I wouldn’t be surprised if he were able to pull this off.”
Callaway’s Diablo Forged Irons feature a more accessible sweet spot for
maximum distance and strategic weight distribution for greater accuracy.
Diablo Forged Irons’ sleek, tour-inspired styling and soft, responsive
feel provide golfers with the confidence to be aggressive and play with
an edge.
Prior to the October 12th hole-in-one attempts, Callaway Golf
will custom-fit Justin with a new set of Diablo Forged Irons, as well as
with their soon-to-be released Diablo Edge Driver. Justin will test the
new clubs under the watchful eyes of Callaway’s Sr. VP of Research &
Development, Dr. Alan Hocknell and Director of Fitting & Instruction,
Randy Peterson.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products and services designed to make every golfer a
better golfer. Callaway Golf Company manufactures and sells golf clubs
and golf balls, and sells golf accessories, under the Callaway Golf®,
Odyssey®, Top-Flite®, Ben Hogan® and uPro™ brands in more than 110
countries worldwide. The company is headquartered in Carlsbad,
California. For more information please visit www.callawaygolf.com
or Shop.CallawayGolf.com.