The fastest hands in Vegas are typically found at the blackjack or poker
tables. Today, there is a new sheriff in town! Beam Global master
mixologist Bobby "G”
Gleason set a new Guinness World Record™ by
mixing 253 delicious cocktails in 60 minutes. Using DeKuyper®
cordials and liqueurs and Hornitos™ tequila,
the record-breaking feat topped the previous record of 179 cocktails in
2004. The record was completed in front of the industry’s
leading bartenders and distributors at the Nightclub & Bar Convention &
Trade Show to demonstrate just how quick and easy it is to mix up
creative cocktails.
Bobby G averaged just over four cocktails per minute. A natural fit for
the competition, DeKuyper®, the best selling
line of cordials and liqueurs in the United States with nearly 60
flavors, and Hornitos Tequila, one of America’s
original and favorite 100 percent Agave tequilas, came together to form
the colorful cocktail menu featuring a wide range of flavors that could
satisfy any palette.
Today’s "cocktail
culture” means more people are entertaining
at home, but many are intimidated about serving their own signature
drinks. In mixing 253 cocktails in 60 minutes, Bobby G’s
goal – in addition to setting a world record –
was to eliminate the pressure of mixing cocktails.
"It’s all about
balance,” said Bobby G. "When
you have an excellent, super premium base spirit, like Hornitos tequila,
and a variety of DeKuyper cordials, you can start to experiment and
expand your home bartending skills. Combining great flavors and quality
spirits – that’s
when perfect cocktails come alive.”
In setting the world record, Bobby G proved that there is more to
tequila than shots. By pairing the fine line of Hornitos tequila –
Plata, Reposado and Anejo – with nearly 60
flavors of DeKuyper, Bobby G created 70 margaritas, including the
Hornitos Blueberry Margarita and DeKuyper Pomegranate Margarita. These
cocktails are memorable and fun and easy to make. For a complete list of
cocktails Bobby G prepared, visit www.DeKuyperUSA.com
in early March.
From the Record to the Road – Bobby G to
Teach Cocktails 101
From March to July, Bobby G will be touring six cities to teach the fine
art of making delicious cocktails for any occasion from Cinco de Mayo
fiestas to backyard BBQ blasts. With mixing demonstrations and recipe
tips using DeKuyper cordials and Hornitos tequila, Bobby G will show how
easy it is to mix up new flavors of great tasting cocktails at home.
Tour stops include Chicago, Dallas, Detroit, Los Angeles, Miami and New
York.
About Bobby G
Bobby G has been tending bar and creating delicious drinks since 1984
and currently reigns as the master mixologist for Beam Global. The
cocktail connoisseur got his start in the fast-paced nightclubs of South
Florida before relocating to Las Vegas, where he opened bars at the
Mirage Hotel, Treasure Island and the Bellagio. He worked with master
mixologist Tony Abu-Ganim and studied under Francesco LaFranconi, the
famed bartender and spirits educator. In addition to breaking the world
record, Bobby G holds the title for the "World’s
Most Sensuous Cocktail” by Penthouse
magazine and has won many awards such as Bartender magazine’s
New York International Cocktail Competition, putting him in the upper
echelon of the bartending community.
Visit www.DeKuyperUSA.com and www.HornitosTequila.com
for more information about DeKuyper Cordials and Hornitos.
About DeKuyper Cordials & Liqueurs
DeKuyper is the #1-selling line of domestic cordials featuring nearly 60
mixable and versatile flavors of cordials, liqueurs, crèmes,
brandies and schnapps. Some DeKuyper flavors have inspired the creation
of cocktails and are now synonymous with those drinks. For example, in
the mid-80s DeKuyper Luscious Peachtree®
Schnapps inspired the creation of the Fuzzy Navel, and in the mid-90s
DeKuyper Pucker® Sour Apple Schnapps inspired
the creation of the Appletini. DeKuyper was founded in Holland in 1695
by Johannes DeKuyper & Son and has been the brand to turn to for fresh
and original liqueurs for more than 300 years.
About Sauza®
Tequila
Sauza® Tequila is one of the oldest tequilas
in Mexico and one of the most popular in its homeland. Through its
popularity in its native Mexico, Sauza® has
reached the esteemed front-runner position as one of the world’s
fastest-growing tequilas. This high-quality tequila true to its Mexican
roots also boasts one of the most diverse families of tequila on the
market, with a fine selection of premium, super-premium and
ultra-premium tequilas perfect for mixing, sipping and straight-up
consumption. Additional information can be found at www.sauzatequila.com
and www.hornitostequila.com About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers
from all corners of the globe call for our brands, including Jim Beam®
Bourbon, Sauza® Tequila, Canadian Club®
Whisky, Courvoisier® Cognac, Maker's Mark®
Bourbon, Laphroaig® Scotch Whisky, Larios®
Gin, Whisky DYC®, Teacher's®
Scotch Whisky, DeKuyper® Cordials and
Liqueurs, Knob Creek® Bourbon and Starbucks™
Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc.
(NYSE:FO), a leading consumer brands company with annual sales exceeding
$8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit www.beamglobal.com
and www.drinksmart.com.
DeKuyper® Cordials & Liqueurs, 15%-50%
Alc./Vol. ©2008 John DeKuyper & Son,
Cincinnati, OH.
HornitosTM Tequila, 40% alc./vol. Sauza Tequila
Import Company, Deerfield, IL
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